# Sales Director, EMEA

**Company**: Aristocrat
**Location**: London
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Sales
**Industry**: Technology

**Apply**: https://aristocrat.wd3.myworkdayjobs.com/en-US/AristocratExternalCareersSite/job/London-United-Kingdom/Sales-Director-EMEA_R0021502?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d915b494-67c

## Description

The role of Director of Sales for EMEA involves driving revenue growth, market expansion, and customer excellence across the EMEA region. This leadership role manages a team of sales professionals, develops and accomplishes regional sales strategies, and manages key customer relationships and ensures consistent revenue delivery.

The role requires a strong balance of strategic leadership, operational difficulty, and hands-on sales execution, working closely with cross-functional collaborators to deliver balanced growth.

Responsibilities:

- Own and deliver regional revenue targets, including bookings, pipeline, and margin objectives

- Develop and complete sales plans aligned with company-wide strategy

- Drive consistent pipeline generation and conversion through proactive deal management

- Lead complex, high-value deals and strategic negotiations

- Ensure principled adoption of sales methodologies and CRM processes

- Build and maintain executive-level relationships with key customers and strategic accounts

- Supervise account planning and ensure strong customer retention and expansion strategies

- Act as the point of contact for critical customer issues and ensure rapid resolution of partner concerns

- Champion customer-centric selling and ensure delivery of high customer satisfaction (NPS / CSAT targets)

- Identify and develop new market opportunities and partnerships across EMEA

- Recruit, develop, and retain a high-performing regional sales team

- Set clear performance expectations, critical metrics, and accountability frameworks

- Provide ongoing coaching, mentoring, and performance management

- Develop a culture of high performance, collaboration, and continuous improvement

- Partner with HR on talent planning, succession, and organizational design

- Define and complete the EMEA sales strategy in alignment with global priorities

- Analyze market trends, competitive landscape, and customer insights to inform decisions

- Identify growth segments, verticals, and geographic expansion opportunities

- Collaborate with marketing, product, and allied teams to align go-to-market initiatives

- Drive regional business planning and long-term growth strategies

- Own accurate and timely sales forecasting (weekly, monthly, quarterly)

- Develop and lead regional sales budgets, including cost control and return on investment optimization

- Track and communicate performance against targets using data-driven insights

- Provide regular reporting and executive updates to VP Sales and senior leadership

- Ensure data integrity and effective use of CRM and reporting tools

- Establish and implement guidelines across sales operations and processes

- Drive adoption of tools, automation, and analytics to improve efficiency

- Optimize territory design, quota allocation, and coverage models

- Ensure compliance with company policies, legal, and regulatory requirements

- Partner with Sales Operations to continuously improve performance frameworks

- Work closely with Marketing on demand generation and campaign effectiveness

- Partner with Customer Success and Services to ensure delivery excellence and renewals

- Collaborate with Product teams to provide market feedback and influence roadmap

- Align with Channel/Partner teams to improve indirect revenue contribution

Key Performance Indicators (critical metrics):

- Revenue attainment vs. target

- Pipeline coverage and conversion rates

- Forecast accuracy

- Customer dedication and growth rates

- Average deal size and sales cycle duration

- Team performance and productivity metrics

- Employee engagement and retention

Qualifications & Experience:

- 10+ years of sales experience, with significant leadership responsibility in EMEA

- Consistent record of achieving and exceeding revenue targets

- Experience leading geographically distributed teams

- Strong background in complex enterprise sales and deal negotiation

- Demonstrated ability to build and complete strategic sales plans

- Experience with CRM systems (e.g., Salesforce) and sales analytics tools

- Bachelor’s degree required;

Key Competencies:

- Critical thinking and commercial competence

- Leadership and people development

- Executive presence and social skills

- Customer-centric attitude

- Data-driven decision making

- Negotiation and influencing skills

- Agility and resilience in a fast-paced environment

Success Profile:

The ideal candidate is an outcome-focused, inspirational leader who can balance strategy with execution. They are equally comfortable leading board-level discussions and mentoring frontline sales teams. They navigate the complexity and diversity across European, Middle Eastern, and African markets.

## Skills

### Required
- sales leadership
- strategic planning
- complex sales
- CRM
- sales analytics
- team management
- customer relationship building
- account planning
- forecasting
- budgeting
- data-driven decision making
- negotiation
- influencing
- agility
- resilience

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Source: [Apply at aristocrat.wd3.myworkdayjobs.com](https://aristocrat.wd3.myworkdayjobs.com/en-US/AristocratExternalCareersSite/job/London-United-Kingdom/Sales-Director-EMEA_R0021502?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)