# Link Organic Social Lead

**Company**: Stripe
**Location**: US
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/stripe/jobs/8187580?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d9030a20-d85

## Description

## Job Overview

We are looking for a Link Organic Social Lead to join our team at Stripe. As a Link Organic Social Lead, you will be responsible for leading the organic social strategy and execution for Link across various platforms, including Instagram, TikTok, and X.

## Responsibilities

### Brand Extension into Organic Social

- Steward Link's brand promise, brand voice and tone, and creative standards for organic social channels.

- Translate Link's broader brand positioning into social-specific strategies and briefing frameworks for the agency.

- Evaluate and pressure-test agency-originated ideas for brand integrity.

- Partner with the Head of Brand to ensure social is a genuine expression of brand health.

### Platform Strategy & Channel Direction

- Evolve platform-specific strategies with clear rationale.

- Bring platform fluency to evaluate whether agency ideas are native to each channel.

- Guide the agency on format choices, creative approaches, and content types per platform.

- Stay ahead of platform shifts and their impact on creative approach and channel mix.

### Agency Direction & Partnership Management

- Own the agency relationship day-to-day.

- Write and refine briefs for the agency.

- Establish a review and feedback cadence to improve the agency's work.

- Manage agency output against brand standards, platform performance expectations, and business priorities.

### Editorial Oversight & Content Strategy

- Own the editorial calendar strategy.

- Review and approve content before it publishes.

- Ensure the content mix reflects a coherent strategy over time.

### Community & Engagement Strategy

- Own the escalation layer for sensitive or high-stakes issues.

- Surface community signals and relay them to relevant teams.

### Performance & Measurement

- Own the measurement framework.

- Evaluate agency performance reporting.

- Use performance data to sharpen briefs and strategic direction.

### Cross-Functional Integration

- Integrate organic social into launch plans.

- Coordinate with PR/Comms on earned media and crisis response.

- Work with Legal and Compliance on content approval frameworks.

## Requirements

### Brand Experience

- 7 years of experience in brand strategy.

- Developed real opinions about what brands stand for.

- Stewarded a brand voice across contexts, partners, and platforms.

- Evaluated creative work against a brand standard.

### Channel Expertise

- Deep platform literacy across Instagram, TikTok, X.

- Owned or directed organic social at a channel level.

- Strong short-form video instincts.

- Analytical fluency.

### Agency & Creative Direction Experience

- Managed an agency or external creative partner in a senior capacity.

- Navigated the dynamic of an agency bringing ideas to an internal team.

- Feedback makes work better.

### Also Required

- Experience working with Legal/Compliance on regulated content.

- Strong cross-functional collaborator.

- Excellent writer.

## Nice to Have

- Experience building creator or ambassador programs.

- Social listening platform fluency.

- Familiarity with AI content tools.

- Prior experience at a fintech, payments, or consumer brand.

- Experience marketing to early-adopter audiences.

## Skills

### Required
- brand strategy
- organic social
- platform literacy
- agency management
- creative direction
- content strategy
- community engagement
- performance measurement
- cross-functional integration

### Nice to have
- creator or ambassador programs
- social listening platforms
- AI content tools
- fintech
- payments
- consumer brand
- early-adopter audiences

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/stripe/jobs/8187580?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)