# Product Director – Marketing

**Company**: Ubisoft
**Location**: Sofia, Sofia City Province
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Gaming

**Apply**: https://jobs.smartrecruiters.com/Ubisoft2/744000160823759-product-director-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/product-director-marketing-d8590116-394/

## Description

As a Product Director – Marketing at Ubisoft, you will define the game's positioning and articulate it for the communications & marketing plan and communication strategy. You will be part of the game core team and responsible for shaping and enriching the definition and appeal of the product to ensure its marketability.

Responsibilities:

- Bring a 360° understanding and knowledge of the audience and market to the core team.

- Secure, harmonize, and analyze the data and surveys necessary to prioritize and leverage audience and market insights.

- Define the key elements of the product offer (audience, value proposition, market segment).

- Own the positioning of the product with the buy-in of HQ and Publishing.

- Channel the creative vision of the product to maximize its marketability potential.

- Strategically guide and refine the product definition with the core team.

- Contribute to business choices for the product: refine the business model, sales objectives, SKU choices, and financial strategies based on market and player insights.

- Orchestrate the communication strategy until the announcement and anticipate go-to-market needs.

- Support the execution of the communication campaign vision.

- Contribute to defining the assets required for the overall campaign in collaboration with Publishing teams.

- Drive the formalization of all elements constituting the product (game bible, style guides, 360° vision).

- Contribute to or lead gate preparations and presentations.

- Be the product ambassador toward company stakeholders.

- Embody the product vision toward the teams working on it.

- Ensure game content aligns with the product positioning.

- Contribute to differentiation (artistic direction, value propositions, etc.).

- Help prioritize features and guide production teams with benchmarks and industry trends.

- Align the product with the brand it belongs to.

- Produce foundational brand work to define the product's scope.

- Define and manage the resources required to operate the product strategy throughout its lifecycle (team, budget).

- Initiate and develop business opportunities (partnerships, extra-gaming activities, etc.).

Qualifications:

- Relevant university degree or technical training.

- Minimum 7–10 years' experience in marketing for game production.

- Leadership.

- Excellent communication and management skills.

- Ability to manage and adapt to change.

- Ability to work effectively on concurrent projects (multitask).

- Results focus.

- Client and customer service focus.

- Ability to defend one's point of view, even when unpopular.

- Ability to delegate and create accountability.

- Fluent in English.

- Extensive knowledge of the video game market and industry.

- Ability to incorporate a creative vision into marketing product development, considering market trends and players' expectations.

- Ability to take into account several data resources.

We offer:

- Multicultural & friendly working environment

- Working with the best professionals in the games industry on AAA video games

- Flexible working hours & additional days off

- Private medical health & dental care

- Employee assistance program

- Learning & knowledge sharing programs

- International trainings & conferences

- Top location next to Borisova Garden Park

- Public transport card & food vouchers

- Gifts for special occasions

- Free games & game dev merchandise

- Memorable parties & teambuilding events

For more fresh new jobs, check out [yubhub.co](https://yubhub.co/).

## Skills

### Required
- Leadership
- Excellent communication and management skills
- Ability to manage and adapt to change
- Multitasking
- Results focus
- Client and customer service focus
- Defending one's point of view
- Delegation and accountability
- English
- Video game market and industry knowledge
- Creative vision incorporation
- Data analysis

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Ubisoft2/744000160823759-product-director-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)