# Director, North America Marketing

**Company**: Culture Amp
**Location**: Chicago
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Salary**: $195,000-$240,000 USD
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/cultureamp/jobs/8212621?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d831fcea-a79

## Description

We are seeking an experienced Regional Marketing Director to lead marketing for North America, our largest region.

This is a senior leadership role, responsible for building and executing a data-driven regional strategy that drives new customer acquisition, expands our existing customer base, and strengthens Culture Amp's brand across the region.

The role sits within our Growth Marketing team and reports to the VP of Growth Marketing.

Responsibilities:

- Develop and execute a data-driven North America marketing strategy that drives new customer acquisition, expands the existing customer base, and supports the region's growth targets.

- Align the North America marketing strategy with the region's sales and customer experience (CX) strategy, ensuring pipeline generation and customer experience move together.

- Build and maintain close partnerships with sales leadership, sellers, SDR leadership and SDRs.

- Lead, mentor and develop a high-performing North America marketing team, building a culture of collaboration, accountability and excellence.

- Identify where AI tools can accelerate campaign delivery, content production and reporting, and embed them into the team's ways of working.

- Build the team's fluency with AI tools and lead the change management required to adopt new AI-enabled workflows.

- Partner with fellow leaders in the Growth marketing team to bring global programmes to life in North America and represent the region's priorities back to the global team.

- Own the strategy and execution of regional events, trade shows and webinars, creating brand experiences that generate high-quality leads.

- Manage the North America marketing budget, optimising the allocation of resources and investing where it will generate the best return.

- Establish KPIs for marketing programmes and use data-driven insight to test, adjust and continuously improve the regional strategy.

Requirements:

- 10+ years of experience in B2B marketing, predominantly in enterprise software or SaaS, with a strong track record in regional marketing and team leadership.

- Demonstrated ability to build and execute data-driven regional marketing strategies that support growth from both new and existing customers.

- Proven leadership and team management capabilities, with a history of leading cross-functional teams and driving alignment across departments.

- Comfortable working with AI tools in marketing execution, with the enthusiasm and ability to help a team adopt them.

- Proven experience strategically managing regional marketing budgets, optimising spend and investing for the best return.

- Superior verbal and written communication skills, with the ability to engage, influence and inspire stakeholders at every level of the organisation.

- Ability to review and interpret business and marketing data, drawing insight and taking data-driven action, using tools such as Salesforce, Looker and Amplitude.

Benefits:

- Equity through our Employee Share Option Program

- Learning programs and coaching

- Quarterly refresh days, an extended end-of-year break and a monthly allowance

- Inclusive parental leave

- A MacBook and budget to set up your home workspace

- Five annual social impact days

- Medical insurance coverage for you and your family (Available for US & UK only)

## Skills

### Required
- B2B marketing
- regional marketing
- team leadership
- AI tools
- budget management
- data analysis
- Salesforce
- Looker
- Amplitude

### Nice to have
- MBA or other advanced degree

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/cultureamp/jobs/8212621?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)