# Director, Integrated Marketing

**Company**: Freshworks
**Location**: San Mateo, CA
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Salary**: $205,000 - $265,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.smartrecruiters.com/Freshworks/744000147332669-director-integrated-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d7f3e7a4-68b

## Description

Organizations everywhere struggle with the costs and complexities of software solutions that promise to simplify their lives. Freshworks offers a fresh vision for how the world works, building enterprise-grade software that is powerful, yet easy to use, and quick to deliver results.

As a Director of Integrated Marketing at Freshworks, you will lead the company's brand strategy and turn it into coordinated, full-funnel campaigns across products, regions, and buyer audiences. You will own the connective tissue between brand and demand, ensuring a single narrative holds together across every campaign, vertical, and channel.

Responsibilities:

- Translate Freshworks' brand strategy into integrated, full-funnel campaigns across regions, products, and audience segments

- Partner with Product Marketing to align campaign messaging across distinct buyer motions into a single, coherent campaign architecture

- Build and lead vertical and persona-based campaign variants that all trace back to one strategic core

- Collaborate directly with the content, SEO/AEO, and thought leadership team to ensure campaign messaging and long-form narrative stay in lockstep

- Own campaign planning, briefing, and cross-functional orchestration across creative, field marketing, demand gen, and regional teams

- Define and report on campaign-level success metrics, tying integrated campaign performance back to pipeline and brand awareness goals

- Manage relationships with external creative and agency partners as needed

- Represent the voice of coordinated brand execution in CMO-level strategy reviews

Qualifications:

- 10+ years of B2B marketing leadership spanning both brand strategy and integrated/demand campaign execution

- A demonstrated track record of unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite into one coherent go-to-market story

- Experience building vertical or segment-specific campaign variants without losing a central brand thread

- Direct experience marketing into enterprise IT, HR/EX, or service-operations categories

- Comfort operating in ambiguity

- Hands-on fluency with marketing automation and campaign tooling

- Experience managing or closely partnering with external creative/brand agencies

- A bias toward execution

Additional Information: Freshworks is committed to building a workplace that reflects the diverse world it serves. The company offers flexible thinking, opportunities to grow your career, and a chance to make work better for millions.

The annual base salary range for this position is $205,000 - $265,000.

## Skills

### Required
- marketing leadership
- brand strategy
- integrated campaigns
- marketing automation
- campaign tooling

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Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Freshworks/744000147332669-director-integrated-marketing?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)