# Principal Product Manager (Growth)

**Company**: Netlify
**Location**: Remote
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/netlify/jobs/8603652002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d75b538f-0c4

## Description

We're seeking a Principal Product Manager to lead Netlify's self-serve funnel as a product, focusing on growing self-serve revenue through the product itself.

## About the Team

The self-serve funnel is a key growth opportunity at Netlify, encompassing the journey from a developer's first deploy to a paying, growing account. As the owner of this funnel, you will drive activation, conversion, in-product expansion, and retention, shaping how growth is measured and experimented within the organisation.

## Responsibilities

- Own Netlify's self-serve funnel as a unified product with a single metric:

net-new self-serve ARR, combining new revenue, expansion, and contraction, and churn.   Your goal is to drive all aspects towards the growth target.

- Develop the measurement foundation for the funnel,

enhancing attribution, defining reliable top-of-funnel metrics,   and leveraging product and AI-visibility analytics.

- Establish and lead an experimentation practice,

shipping experiments early and building the team's capabilities.

- Improve activation by setting early milestones for paying accounts,

measuring time-to-value, and streamlining the path to users' first meaningful outcomes.

- Increase conversion by owning paid conversion paths,

understanding their drivers, and focusing on high-impact opportunities.

- Create a self-serve expansion motion by defining clear paths for customers to expand

their usage and identifying signals for accounts ready to grow.

- Collaborate with GTM on handing off product-qualified accounts to sales,

ensuring alignment between product-led and sales-led strategies.

- Set the funnel roadmap, communicate the strategy to executives,

and mentor other PMs as the growth practice evolves.

## Requirements

- 7+ years of product management experience,

including end-to-end ownership of a self-serve or PLG funnel for a developer-focused product.

- Expertise in growth PM with experience in designing experiments,

running robust experimentation practices, and using analytics to inform decisions.

- Proficiency in funnel instrumentation, including attribution and event taxonomy.

- Experience with in-product monetization mechanics and experimentation around pricing.

- Proven track record of driving measurable business outcomes.

- Cross-functional leadership experience with Data, Design, Engineering, GTM, and Finance.

## Nice to Have

- Experience with AI, agent, or inference funnels.

- Exposure to PLG-to-enterprise growth motions.

- Product work on viral or referral loops.

- Experience standing up an experimentation platform from scratch.

## This Role Is a Great Fit If

- You're eager to own a metric directly tied to revenue.

- You're excited about shaping a foundational growth practice.

- You rely on experiments and balanced data-driven decision-making.

- You enjoy cross-functional collaboration and influencing teams.

- You're motivated by improving business outcomes and understanding funnel dynamics.

Applications close on July 3rd, 2026, at 5 pm ET.

## Skills

### Required
- product management
- growth strategy
- experimentation
- analytics
- monetization
- cross-functional leadership

### Nice to have
- AI
- PLG-to-enterprise growth
- viral or referral loops
- experimentation platform

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/netlify/jobs/8603652002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)