# Senior Manager of Shopper Marketing, CVS

**Company**: Consumer Health
**Location**: Residence Based,Residence Based,United States
**Experience**: senior
**Job type**: full-time
**Salary**: $144,400 - $216,600
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://talent.bayer.com/careers/job/562949978440689?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d6ed51af-23d

## Description

The Senior Manager of Shopper Marketing will play a pivotal leadership role within the Integrated Marketing and CVS Sales teams at Bayer Consumer Health, US.

This position is essential for influencing investment decisions and fostering cross-functional support.

The focus of this role is to create best-in-class shopper plans that align with Joint Business Plan (JBP) goals, enhance Bayer's profitability, and promote effective household growth.

The Senior Manager will take full ownership of developing comprehensive omni-channel strategies, while embedding data-driven thinking into business planning.

This role is dedicated to converting shoppers across our full and diverse portfolio of health and wellness brands, addressing category need states, designing tactical plans, and crafting impactful creative solutions.

Additionally, the role encompasses establishing learning plans for measurement and analysis, ensuring each campaign's success and identifying opportunities for optimization.

**Responsibilities:**

- Omni-Channel Campaign Development: Lead the creation and execution of omni-channel marketing campaigns that align with Bayer’s brand objectives and retailer strategies.

- Cross-Functional Collaboration: Operate at the intersection of Brand, Commercial Strategy, Ecommerce, Insights, Media Strategy, Media Activation, and Sales.

- Shopper Marketing Expertise: As a senior subject matter expert in shopper marketing, influence investment decisions and drive cross-functional support to deliver best-in-class shopper marketing plans.

- Data-Driven Insights: Take full ownership of creating holistic omni-channel strategies that are grounded in CVS 1P data.

- Performance Measurement and Optimization: Co-develop learning plans for measuring the effectiveness of each campaign, along with Retail Media Strategists and Data partners.

- Creative Development: Work closely with creative teams to ensure that all marketing materials are engaging and aligned with brand messaging.

- Investment Influence: Act as a subject matter expert to guide investment decisions and foster cross-functional support for shopper marketing initiatives.

- Travel: Must travel once per month, predominantly to New Jersey or Rhode Island.

**Requirements:**

- Bachelor’s degree is required.

- Analytical: Strong analytical capabilities with a focus on leveraging data to inform strategic decisions and drive campaign success.

- Communication: Excellent verbal and written communication skills, with the ability to influence and engage stakeholders at all levels.

- Leadership Abilities: Proven track record of leading cross-functional teams and driving collaboration to achieve business objectives.

- Strategic Mindset: Ability to think strategically and creatively to solve complex challenges in the shopper marketing landscape.

- Time Management: Strong history of effective planning, prioritization, adaptability, and execution of tasks within specified timeframes.

**Preferred Qualifications:**

- M.B.A. preferred;

- A minimum of 5 years of progressive experience in the Consumer-Packaged Goods (CPG) industry.

- 10 years of overall Marketing experience;

- Most of this experience should be in shopper marketing, specifically including work with CVS and CMX;

- Agency experience is also encouraged.

**Benefits:**

- Salary: $144,400 - $216,600 per year

- Additional compensation may include a bonus or commission

- Health care, vision, dental, retirement, PTO, sick leave, etc.

## Skills

### Required
- data analysis
- strategic thinking
- communication
- leadership
- time management

### Nice to have
- M.B.A.
- shopper marketing
- CVS
- CMX
- agency experience

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Source: [Apply at talent.bayer.com](https://talent.bayer.com/careers/job/562949978440689?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)