# Product Manager

**Company**: GSK
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Healthcare

**Apply**: https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Buenos-Aires-Libertador/General-Medicines-Product-Manager_449832?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d698213a-609

## Description

We are seeking a Product Manager to develop and implement the integral strategy for assigned brands, driving growth, positioning, and commercial performance through effective brand strategy, omnichannel marketing, and data-driven decisions.

As a Product Manager, you will work cross-functionally with Sales, Medical, Market Access, Regulatory, Supply Chain, and Finance teams to turn market opportunities into concrete initiatives, generate relevant experiences for healthcare professionals, and maximize promotional investment impact.

**Key Responsibilities:**

- Develop and implement strategic and operational plans for assigned brands, defining positioning, segmentation, targeting, value proposition, and promotional priorities to drive sustainable growth, market share, and profitability.

- Transform brand strategy into integrated campaigns and journeys, combining offline and digital channels, relevant content, CRM capabilities, and customer insights to deliver consistent, personalized, and measurable experiences for healthcare professionals.

- Lead content planning and campaign execution in collaboration with multifunctional teams and external agencies, ensuring timely development, adaptation, approval, deployment, and updating of promotional materials in accordance with regulatory requirements and internal policies.

- Analyze sales results, market share, competitive trends, promotional effectiveness, budgets, and return on investment (ROI). Generate actionable insights, develop forecasts, and contribute to demand planning to support business decisions and favor product availability.

- Collaborate with Sales, Medical, Regulatory, Market Access, Supply Chain, Finance, and Commercial Operations to align brand priorities, strengthen sales force effectiveness, and mobilize stakeholders towards common objectives, exercising leadership by influence and promoting coordinated execution.

- Manage promotional budgets and operational priorities, coordinate demand planning activities and medical sample management when applicable, and identify opportunities to optimize processes, improve campaign effectiveness, and strengthen business results through data-driven decisions.

**Essential Requirements:**

- University degree in Marketing, Business Administration, Advertising, Communication, Pharmacy, Biochemistry, Medicine, Economics, Industrial Engineering, or related fields.

- 4 years of professional experience in the pharmaceutical industry, marketing, brand management, commercial excellence, or omnichannel marketing.

- Experience in developing and implementing brand plans, promotional campaigns, and growth-oriented strategies.

- Experience working with sales teams and medical visit forces, with exposure to budgets, forecasts, and commercial performance analysis.

- Experience in digital marketing, CRM, content development, and omnichannel campaign execution or journeys.

**Desirable Requirements:**

- Experience as a Product Manager, Associate Product Manager, or equivalent positions with responsibility for brands and commercial results.

- Experience in established brands, General Medicines, multinational companies, or regional-scale initiatives.

- Participation in digital transformation projects, marketing automation, or improvement of healthcare professional experience.

- MBA or postgraduate degree in Marketing, Business, Commercial Direction, or related areas.

- Complementary training in digital marketing, omnichannel strategy, data analytics, marketing automation, or project management.

**Skills:**

- Data to Insights

- Digital Fluency

- Marketing Campaign Planning

- Marketing Measurement

- Marketing Strategy Implementation

- Omnichannel Marketing

- Scientific Literacy

## Skills

### Required
- Data to Insights
- Digital Fluency
- Marketing Campaign Planning
- Marketing Measurement
- Marketing Strategy Implementation
- Omnichannel Marketing
- Scientific Literacy

### Nice to have
- MBA
- postgraduate degree in Marketing
- digital marketing
- omnichannel strategy
- data analytics
- marketing automation
- project management

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Source: [Apply at gsk.wd5.myworkdayjobs.com](https://gsk.wd5.myworkdayjobs.com/en-US/GSKCareers/job/Buenos-Aires-Libertador/General-Medicines-Product-Manager_449832?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)