# Senior Manager, Marketing Research & Intelligence

**Company**: CoreWeave
**Location**: Sunnyvale, CA
**Experience**: senior
**Job type**: full-time
**Salary**: $161,000 to $215,000
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/coreweave/jobs/4712281006?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d65b921c-182

## Description

CoreWeave is The Essential Cloud for AI. As Senior Manager, Market Research & Intelligence, you will build the market intelligence foundation that fuels smarter targeting and faster go-to-market decisions.

You will size addressable markets, track competitive share, and surface the account- and buyer-level signals that tell sales and marketing exactly where to focus.

## Key Responsibilities

- Design, implement, and analyze results from brand, audience, and customer research programs, translating findings into actionable insights.

- Develop research and measurement frameworks for new / emerging audience and platform discovery channels, including Generative AI / LLMs.

- Develop and drive ongoing maintenance and validation of the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), aligned with CoreWeave's target segments.

- Track market share against key competitors to inform competitive positioning, market prioritization, and go-to-market strategy.

- Identify buyer groups by use case , the personas with the greatest purchase influence over AI workload spend , and translate market-level insight into actionable targeting criteria.

- Partner with Brand, Product Marketing, and Product Engineering to scale competitive insights across the organization.

- Disseminate actionable segment / account signals to DG, Field Mktg, and Sales.

- Deliver periodic segment and TAM updates via dashboards, and push account targeting signals into marketing automation and CRM platforms.

- Drive adoption of ongoing market intelligence across campaign teams to inform GTM strategy and decision-making.

## Qualifications & Skills

Must-have:

- Marketing strategy and GTM strategy experience in a B2B environment.

- Executive-level narrative development with synthesis of insights and recommendations.

- Market intelligence and competitive intelligence expertise.

- Survey-based and hypothesis-based research methodologies.

- Econometric modeling, planning, and forecasting experience.

- Vendor management across the research/intel portfolio.

Nice to have:

- Dashboard visualization design, prototyping, and development.

## How Success Is Measured

You will be an integral driver of growth for CoreWeave’s growth by:

- Enhancing CoreWeave brand awareness and consideration vs. competitors.

- Driving revenue growth by prioritizing segments for sales and marketing focus.

- Accelerating targeting by identifying accounts and prospects that are ready to buy.

- Enabling decision making through adoption of actionable insights from qualitative and quantitative surveys and research.

The base salary range for this role is $161,000 to $215,000.

## What We Offer

In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program.

Benefits include:

- Medical, dental, and vision insurance - 100% paid for by CoreWeave

- Company-paid Life Insurance

- Voluntary supplemental life insurance

- Short and long-term disability insurance

- Flexible Spending Account

- Health Savings Account

- Tuition Reimbursement

- Ability to Participate in Employee Stock Purchase Program (ESPP)

- Mental Wellness Benefits through Spring Health

- Family-Forming support provided by Carrot

- Paid Parental Leave

- Flexible, full-service childcare support with Kinside

- 401(k) with a generous employer match

- Flexible PTO

- Catered lunch each day in our office and data center locations

- A casual work environment

- A work culture focused on innovative disruption

## Skills

### Required
- marketing strategy
- GTM strategy
- market intelligence
- competitive intelligence
- survey-based research
- hypothesis-based research
- econometric modeling
- vendor management

### Nice to have
- dashboard visualization design
- prototyping
- development

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/coreweave/jobs/4712281006?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)