# Sr Manager Marketing Strategy

**Company**: Thomson Reuters
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/Brazil-So-Paulo-So-Paulo/Manager-Marketing-Strategy_JREQ202033?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d603b4a7-990

## Description

We are seeking a Sr Manager Marketing Strategy to join our team. As a Sr Manager Marketing Strategy, you will lead the marketing strategy for the Small and Medium Enterprises (SME) segment, aligning initiatives with the company's growth and revenue objectives.

Responsibilities:

- Develop and execute demand generation strategies focused on customer acquisition, pipeline growth, and conversion rate increase.

- Manage and optimize multi-channel campaigns, including paid media, digital marketing, social media, content, events, and engagement programs.

- Collaborate with Sales, Revenue Operations, and Product teams to drive results in MQL, SQL, Pipeline, and Closed Won Pipeline (CWP).

- Plan, monitor, and analyze performance indicators, identifying opportunities for optimization and growth.

- Lead the development of lead acquisition and nurturing journeys, ensuring a consistent and efficient experience throughout the funnel.

- Manage the marketing budget, prioritizing investments with a focus on ROI and business impact.

- Support the positioning of the brand in the SME market, strengthening the perception of value of Thomson Reuters' solutions.

- Lead and develop team professionals, promoting a culture oriented towards results, innovation, and collaboration.

- Present strategic analyses, results, and recommendations to local and global leadership.

Requirements:

- Bachelor's degree in Marketing, Administration, Advertising, Communication, or related fields.

- Advanced English language skills (mandatory).

- Solid experience in B2B or B2B2C marketing, with a strong focus on demand generation and revenue growth.

- Experience in digital marketing, including paid media, performance marketing, automation, social media, and content marketing.

- Experience in SaaS companies, technology, fintechs, or businesses focused on the SME segment.

- Knowledge of marketing automation platforms, CRM, and data analysis tools.

- Differential: Experience in Product Marketing and Go-to-Market strategies for SaaS solutions.

Benefits:

- Hybrid work model.

- Flexibility and work-life balance.

- Professional development and growth opportunities.

- Competitive industry benefits.

- Globally recognized culture of inclusion and belonging, flexibility, and work-life balance.

## Skills

### Required
- Marketing Strategy
- Demand Generation
- Digital Marketing
- Marketing Automation
- CRM
- Data Analysis
- Leadership
- Team Management

### Nice to have
- Product Marketing
- Go-to-Market strategies
- SaaS solutions

---

Source: [Apply at thomsonreuters.wd5.myworkdayjobs.com](https://thomsonreuters.wd5.myworkdayjobs.com/en-US/External_Career_Site/job/Brazil-So-Paulo-So-Paulo/Manager-Marketing-Strategy_JREQ202033?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)