# Director, Applied AI Product Enablement & Commercialisation, AP SME

**Company**: Mastercard
**Location**: Singapore
**Experience**: senior
**Job type**: full-time
**Category**: Product Management
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Singapore/Director--Applied-AI-Product-Enablement---Commercialisation--AP-SME_R-287180-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d59f01ea-8eb

## Description

Mastercard is seeking a Director, Applied AI Product Enablement & Commercialisation to help shape and scale the next generation of AI-powered solutions for small and medium-sized businesses across Asia Pacific.

The successful candidate will lead the commercialisation and regional deployment of emerging AI products, beginning with Mastercard's Virtual C-Suite initiative, including the Virtual CFO experience. The role requires a unique combination of strong AI product expertise, strategic thinking and commercial acumen, with the ability to translate complex AI capabilities into compelling business outcomes for customers and partners.

Responsibilities:

- Lead the commercialisation and regional deployment of AI-powered solutions designed to help SMEs operate more effectively and make better business decisions.

- Serve as the Asia Pacific subject matter expert for Applied AI solutions, helping define how AI capabilities address customer challenges across diverse markets.

- Partner closely with global product, engineering and AI teams to translate regional customer needs into technical requirements, product enhancements and roadmap priorities.

- Evaluate emerging AI technologies, LLM-based applications, agentic AI systems and market trends to identify opportunities for new SME use cases and solutions.

- Work directly with customers, partners, sales teams and internal stakeholders to articulate the value of AI-powered products and drive market adoption.

- Develop and execute go-to-market and commercialisation strategies that support successful product launches and scalable customer adoption.

- Lead pilots, proof-of-concepts and market enablement initiatives, gathering customer feedback and translating insights into product improvements.

- Support complex customer conversations by explaining AI concepts, capabilities, limitations and business value in a way that is engaging and easy to understand.

- Collaborate across product management, sales, services, partnerships and regional leadership teams to ensure successful execution and alignment.

- Track product adoption, customer outcomes and market feedback to continuously refine positioning, commercial strategy and product priorities.

Requirements:

- Proven experience working with AI-powered products, Generative AI solutions, machine learning applications, intelligent automation or other emerging technologies in a product, strategy or commercial role.

- Strong understanding of modern AI concepts, including LLMs, agentic AI systems, reasoning frameworks, orchestration tools and AI-enabled customer experiences.

- Demonstrated ability to bridge technical and business audiences, translating complex technology concepts into compelling customer value propositions.

- Experience bringing innovative technology products to market, including commercialisation, product adoption, go-to-market execution or product strategy responsibilities.

- Ability to work effectively with technical teams, product managers, engineers and data scientists while also influencing business stakeholders and customers.

- Strong customer-facing experience, including executive presentations, strategic discussions and solution-based selling or enablement.

- Experience identifying market opportunities, defining use cases and shaping product direction through customer and market insights.

- Proven ability to navigate ambiguity, build new capabilities and drive outcomes in rapidly evolving environments.

- Experience within payments, fintech, banking, SaaS, cloud technology or digital platform businesses is highly desirable.

- Passion for emerging technologies and a genuine interest in helping businesses unlock value through AI-driven innovation.

## Skills

### Required
- AI
- Machine Learning
- Generative AI
- LLMs
- Agentic AI systems
- Product Management
- Commercialisation
- Strategy

### Nice to have
- Payments
- Fintech
- Banking
- SaaS
- Cloud Technology
- Digital Platform Businesses

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Singapore/Director--Applied-AI-Product-Enablement---Commercialisation--AP-SME_R-287180-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)