# Business & Shopper Insights Specialist

**Company**: Red Bull
**Location**: Paris
**Experience**: mid
**Job type**: contract
**Salary**: 45,000 to 55,000 euros
**Category**: Marketing
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/fr-fr/business-shopper-insights-specialist-cdd-11-mois-hf-ref34223a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d4f64ff7-d93

## Description

We are seeking a Business & Shopper Insights Specialist to join our Category & Trade marketing team in France. As a Business & Shopper Insights Specialist, you will contribute to transforming market and shopper data into actionable recommendations to drive Red Bull sales in France, with a particular focus on off-premise channels: GMS, proximity, service stations, e-commerce, and specialised stores.

Responsibilities:

- Analyse market data to understand the energy drink market in France

- Examine shopper panel data and loyalty cards to comprehend buyer behaviour and explain sales

- Track KPIs to monitor growth drivers for our brand and competitors

- Stay up-to-date on new trends and product launches in GMS to anticipate the future

- Ensure data quality and reliability with various providers

- Participate in pitches and negotiations for ad hoc studies or contract renewals

- Transform insights into actions: synthesise and present insights to simplify decisions and actions to drive Red Bull sales

- Examples of tasks:

- Develop sales force argumentation for product referencing

- Create a new KPI dashboard for Business & Shopper to understand growth sources

- Support Category Managers in preparing annual market reviews

- Collaborate with Key Accounts and Revenue Growth Management on price-promo strategies

- Contribute to insights dissemination: build close relationships with internal teams to collect needs and communicate relevant insights

- Regularly animate learnings with commercial teams (webinars, plenaries, newsletters, informal exchanges…)

- Maintain an exchange channel with our headquarters in Austria to share learnings and leverage global tools

Requirements:

- Master's degree (Bac +5) in a field such as business school or engineering school

- 2-3 years of experience in data analysis, insights, or category management, ideally in retail/FMCG

- Business curiosity and open-mindedness: ability to explore various topics, ask the right questions, and create trust for a useful and growth-oriented insights culture

- Analytical rigour: organised, reliable, and precise profile in handling, interpreting, and presenting multiple data sets

- Communication and storytelling: excellent oral and written communication skills, adapting to various audiences, and formulating impactful recommendations

- Technical skills and automation: familiarity with data analysis tools and willingness to simplify or automate reporting processes

- Excellent mastery of Microsoft Office

- Experience with SQL, Python, Power BI, and/or Snowflake

- Familiarity with distributor or consumer panel tools, such as Nielsen Discover or Circana, would be appreciated

- Fluent in French and English

Benefits:

- Annual gross salary: 45,000 to 55,000 euros over 13 months, depending on qualifications, skills, and experience

- Travel: 0-10%

We offer a dynamic, demanding, and entrepreneurial environment where you will work closely with various teams in France and at our international headquarters.

## Skills

### Required
- data analysis
- insights
- category management
- SQL
- Python
- Power BI
- Snowflake
- Microsoft Office

### Nice to have
- Nielsen Discover
- Circana

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/fr-fr/business-shopper-insights-specialist-cdd-11-mois-hf-ref34223a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)