# Performance Creative Strategist - Germany

**Company**: Eucalyptus
**Location**: HQ - Berlin, DE
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://job-boards.greenhouse.io/eucalyptus/jobs/4749352005?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d4f45102-d17

## Description

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

As a Performance Creative Strategist (f/m/d), you'll own creative strategy as a core performance growth lever for the German market, with a strong focus on Meta and paid social.

## What you'll do

- Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok and YouTube in scope).

- Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.

- Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas.

- Scale what works: take winning concepts and spin them into multiple angles, formats, and variations for systematic testing.

- Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance - not just aesthetics.

- Balance strategy and execution: reviewing performance dashboards in the morning, briefing creators and designers throughout the day, and refining hypotheses as results come in.

- Work at speed in a high-volume, experiment-driven environment where learning and iteration matter more than polish.

## About You

- Experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta and paid social.

- Proven ability to write exceptional creative briefs that designers and copywriters can execute against, and that consistently unlock winning ads.

- German fluency (B2+), with a strong understanding of German customer behaviour and cultural nuance, and hands-on experience creating or localising campaigns for German-speaking audiences.

- Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel.

- Comfortable working with UGC creators and performance-led content, from briefing and iteration through to reviewing results.

- Highly collaborative, pragmatic, and comfortable with ambiguity. You thrive in fast-moving environments where priorities shift based on performance data.

- Experienced in systematic creative testing, by building frameworks, message hierarchies, and structured experiments rather than one-off ideas.

## Why Join Us

- Make a real impact: help thousands of patients in Germany improve their health and quality of life

- High-performing, mission-driven team: join a team building Germany's leading digital healthcare brand

- Flexible hybrid working: we work 3 day a week in Berlin

- Equity: a real stake in the business through our employee stock program

## Skills

### Required
- Meta
- paid social
- creative strategy
- growth marketing
- performance marketing
- German

### Nice to have
- DTC
- subscriptions
- health-tech
- high-growth startups

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/eucalyptus/jobs/4749352005?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)