# Ford Racing Bronco Off-Roadeo Specialist

**Company**: Ford Motor Company
**Location**: Allen Park, MI
**Work arrangement**: hybrid
**Experience**: mid
**Job type**: full-time
**Salary**: $65,100-$166,200
**Category**: Marketing
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q44294

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## Description

Ford Racing is seeking an enthusiastic and talented professional to join our Experiences team, focused on bringing the Bronco Off-Roadeo program to life.

In this role, you will support the Off-Road Experiences Manager in delivering a distinctive experience across Bronco Off-Roadeo locations and growing differentiated programming for both Bronco owners and enthusiasts who do not yet own a Bronco.

You will help leverage each location to create engaging activations and retail programs that strengthen the brand, attract new audiences, and continuously enhance the customer experience.

**Responsibilities**

- Assist in the planning, execution, and continuous improvement of Bronco Off-Roadeo and other related experiences.

- Support the development and implementation of strategies to grow and enhance Bronco Off-Roadeo programming, attracting new customers and strengthening the Ford brand.

- Help develop and refine experience programming, incorporating market insights, competitive analysis, and customer feedback.

- Collaborate with cross-functional teams (Marketing, Sales, Brand) to ensure program success and consistency in approach, implementation, and customer experience.

- Ensure a consistent customer and brand experience across all off-roading events.

- Assist in managing vendor relationships and overseeing the selection of high-quality partners to support the program.

- Utilize customer feedback and desirability research to inform and refine experience offerings.

- Prepare and present program initiatives and updates to key company stakeholders.

- Ensure compliance with all safety and regulatory requirements.

**Qualifications**

- Bachelor's Degree in Business, Marketing, Sports Management, or a related field, or equivalent combination of relevant education and experience.

- 3+ years of relevant experience in event management, customer experience, marketing, or program management, ideally within the automotive or motorsports industry.

**Benefits**

- Immediate medical, dental, vision and prescription drug coverage.

- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.

- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.

- Vehicle discount program for employees and family members and management leases.

- Tuition assistance.

- Established and active employee resource groups.

- Paid time off for individual and team community service.

- A generous schedule of paid holidays, including the week between Christmas and New Year's Day.

- Paid time off and the option to purchase additional vacation time.

## Skills

### Required
- event management
- customer experience
- marketing
- program management

### Nice to have
- road racing
- track/circuit operations
- motorsport event management
- driving instruction
- performance/competitive driving

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