# SEO Specialist

**Company**: Howden
**Location**: London
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: temporary
**Category**: Marketing
**Industry**: Insurance

**Apply**: https://hyperiongrp.wd3.myworkdayjobs.com/en-US/hyperion_external/job/London/SEO-Specialist_R0019227-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d4c5c0bd-a24

## Description

We are looking for a skilled SEO Specialist to join our forward-thinking and dynamic team to help implement and maintain our international SEO strategy and improve our overall organic search visibility.

This role will be offered on a temporary basis to cover a maternity leave for a period of between 9 -12 months.

As an SEO Specialist, you will play a key role in enhancing and optimising our estate of website's organic search performance, carrying out a number of on-page and technical activities, whilst collaborating with various stakeholders, including marketing professionals, developers, content teams, and product owners.

Responsibilities:

- Support the Digital Optimisation Manager with the rollout and maintenance of the International SEO strategy across markets, with a strong emphasis on regional content localisation and management.

- Collaborate with content and marketing teams to ensure user-first, SEO optimised content.

- Conduct comprehensive data-led site audits delivering actionable insights and optimisations to the business to bolster their organic visibility.

- Carry out necessary technical and on-page updates in our proprietary CMS, such as URL structure changes, internal link updates, fixing broken links, correcting heading hierarchy's, adding missing metadata, and other SEO optimisations.

- Conduct topic, keyword, competitor and user intent research to inform content build and optimisation.

- Regularly run test and learn activity, detailing and communicating findings and rolling out successful tests across broader pages/sites.

- Stay on top of new and updated content and ensure necessary on-page and technical requirements are met.

- Carry out existing content performance analysis to identify opportunities for improvement.

- Monitor and analyse the impact of activities, reporting on key SEO KPIs such as organic traffic, rankings, query counts, brand vs non brand clicks, and leads, and present findings in a clear and engaging manner.

- Create and contribute towards the improvement of team processes and documentation, and where relevant, identify and utilise supporting tools to upskill and teach other colleagues across the business.

Requirements:

- A thorough understanding of how search engines work, and modern practices.

- Good understanding of core updates as well as user-centric principles such as E-E-A-T, Helpful Content, YML etc.

- Good proficiency with Excel / Google Sheets to work with heavy datasets.

- Experience with Google Search Console, SEMrush or similar, and Google Analytics.

- Confident communicating professionally with people across the business, using a range of styles and techniques to adapt to different stakeholders and language and cultural barriers.

- Good numerical ability: you'll need to be comfortable with numbers and able to spot trends and patterns.

- B2B &/or Financial Services Industry experience desirable.

- Experience with AI APIs, automation and running or building python scripts to support with research and analysis a plus.

What we offer:

- A career that you define.

- Our successes have all come from someone brave enough to try something new.

- We support each other in the small everyday moments and the bigger challenges.

- We are determined to make a positive difference at work and beyond.

## Skills

### Required
- SEO
- Google Search Console
- SEMrush
- Google Analytics
- Excel
- Google Sheets

### Nice to have
- AI APIs
- automation
- python scripts
- B2B
- Financial Services Industry

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Source: [Apply at hyperiongrp.wd3.myworkdayjobs.com](https://hyperiongrp.wd3.myworkdayjobs.com/en-US/hyperion_external/job/London/SEO-Specialist_R0019227-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)