# Integrated Marketing Manager

**Company**: Carta
**Location**: London, England
**Work arrangement**: onsite
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://job-boards.greenhouse.io/carta/jobs/7617959003
**Canonical**: https://yubhub.co/jobs/job_d47e6d31-984

## Description

## The Role

As an Integrated Marketing Manager at Carta, you will be responsible for developing and executing full-funnel regional campaigns to drive awareness, engagement, and pipeline growth. You will work closely with cross-functional teams to create integrated marketing campaigns that span owned and paid channels, including social media, paid digital, email marketing, virtual events, physical events, and gifting programs.

## Key Responsibilities

- Run full-funnel regional campaigns to drive awareness, engagement, and pipeline growth

- Collaborate with content, brand, events, digital, and product teams to bring campaigns to life

- Own end-to-end execution of campaigns, from planning to launch to post-mortem

- Measure and analyze campaign performance, including engagement metrics, attribution, and pipeline impact

## The Impact

You will be a key player in elevating Carta's European presence, accelerating customer acquisition through integrated marketing efforts, and shaping the way Carta engages with key audiences and stakeholders in the investor ecosystem.

## The Team

You will join a dynamic and diverse group of people who are responsible for Carta's growth across the region. As part of a rapidly growing team, you will have the opportunity to fuel the growth of the company.

## About You

- 5+ years of experience in B2B marketing, preferably in SaaS, fintech, or VC/PE ecosystem

- Proven track record of running integrated campaigns and/or demand generation programs with measurable business impact

- Demonstrated ability to own a specific audience segment, managing their end-to-end brand experience across all channels based on a deep understanding of their unique needs

- Comfortable working cross-functionally with multiple teams and stakeholders

- Ability to manage timelines, budgets, and resources effectively

- Strategic thinker who can also execute with attention to detail and creativity

- Strong written and verbal communication skills, with experience localising messaging to regional audiences

- Comfortable with analytics and tools like Salesforce, Marketo, Google Analytics, Luma, or equivalents

- Deep interest in the private markets industry in Europe

- Forward-thinking approach to technology, using AI as a force multiplier to automate routine tasks and focus on high-impact strategy

## Skills

### Required
- B2B marketing
- SaaS
- Fintech
- VC/PE ecosystem
- Integrated marketing campaigns
- Demand generation programs
- Analytics
- Salesforce
- Marketo
- Google Analytics
- Luma