# Activation Marketer

**Company**: 3M
**Location**: Madrid
**Work arrangement**: hybrid
**Job type**: full-time
**Category**: Marketing
**Industry**: Automotive
**Wikidata**: https://www.wikidata.org/wiki/Q159433

**Apply**: https://3m.wd1.myworkdayjobs.com/en-US/Search/job/ES-Madrid/Activation-Marketer---Automotive-Aftermarket-Division---Iberia--m-f-x-_R01170202?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d3f877c9-bf9

## Description

The Activation Marketer for Iberia (Spain and Portugal) within Automotive Aftermarket Division (AAD) will drive local market growth by executing impactful marketing plans, building strong channel partner engagement, and generating end-user demand.

You will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world.

Key responsibilities:

- Develop and lead execution of the Spanish and Portuguese marketing activation plan, ensuring activities are delivered on time, within budget, and aligned with commercial goals.

- Coordinate local events, exhibitions, promotional campaigns and PR support, to drive awareness and demand generation for 3M solutions.

- Support strategic MSO initiatives and develop Account Based Marketing plans for key MSO's (Multi Shop Ownership) to accelerate growth and new product adoption.

- Lead local launch plans to deliver successful new product introductions, including forecasting, sales enablement tools, demand generation activities, channel enablement and performance tracking.

- Partner with channel teams to develop impactful JBP (Joint Business Plans) that drive strong engagement and sales growth initiatives.

- Drive e-commerce activation through content syndication, product listings, Where to Buy tools, and digital channel initiatives.

- Develop a deep understanding of the local market, using customer, market, competitor and channel insights to identify opportunities and improve marketing effectiveness.

- Support the localisation and translation of global marketing assets into Spanish.

Requirements:

- Bachelor's degree in Business administration, Economics, Marketing or similar.

- Strong stakeholder management skills to align sales, channel and Application Engineering teams.

- Excellent communication skills, both written and verbal.

- Strong organisational and project management skills.

- Proficient in Spanish and English.

- Collaborative mindset and ability to build relationships both internally and externally.

- Proficiency in MS Office Suite (Excel and PowerPoint) is required.

Additional knowledge / nice-to-have skills / preferred qualifications:

- B2B experience.

- Prior Collision Repair or Transportation background.

Job specifics:

- Work location: This role has on-site working model, with the employee working at least four days a week in the office at 3M Center, located in Madrid.

- Travel expectations may include up to 10% domestic travel.

- Working pattern: full time.

## Skills

### Required
- Business administration
- Economics
- Marketing
- Spanish
- English
- MS Office Suite
- Project management
- Communication skills
- Stakeholder management

### Nice to have
- B2B experience
- Collision Repair
- Transportation background

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Source: [Apply at 3m.wd1.myworkdayjobs.com](https://3m.wd1.myworkdayjobs.com/en-US/Search/job/ES-Madrid/Activation-Marketer---Automotive-Aftermarket-Division---Iberia--m-f-x-_R01170202?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)