# Creative Strategist

**Company**: CORSAIR
**Location**: Munich
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://edix.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/8913?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d3c00980-3c3

## Description

We are seeking a Creative Strategist to lead the data-driven strategic planning and development of creative concepts for various platforms. As a Creative Strategist, you will oversee the execution of creative projects and campaigns from concept through final delivery, partnering closely with copywriters, designers, and the performance marketing team.

Responsibilities:

- Lead the data-driven strategic planning and development of creative concepts for platforms like Meta, Google (YouTube), TikTok, Reddit, and emerging channels

- Oversee execution of creative projects and campaigns from concept through final delivery, partnering closely with copywriters, designers, and performance marketing team

- Systematically develop new creative concepts, angles, hooks, and storylines for each of these platforms, and keep a steady pipeline of new winning creatives

- Write paid media video scripts and brief content creators, guiding hooks, pacing, and messaging to make sure UGC and video ads land the strategy on camera

- Analyze the performance of live campaigns and creatives against KPIs, turning results into concrete learnings for the next round of testing

- Track competitor and category creative trends across channels, including where creative fatigue is setting in

- Work with the performance marketing team on incrementality and lift testing to figure out how much of a result actually came from the creative versus targeting or bidding

- Keep an eye on new and emerging ad channels, and make the call on when it's worth building creative strategy for one

- Build and maintain a framework connecting creative variables (hook type, format, messaging angle) to CTR, CVR, CAC, and ROAS

- Deliver clear, actionable reports for stakeholders

Required Qualifications:

- 3+ years in creative strategy, performance marketing, or similar, with ownership over the strategy, ideally in B2C or D2C ecommerce

- Hands-on understanding of how platforms like Meta Advantage+ and Google Performance Max actually score, learn from, and prioritize creative assets

- Strong portfolio or case studies demonstrating strategic thinking behind creative campaigns

- Solid grasp of creative testing methodology: statistical significance, test design, and knowing when a test is underpowered

- Comfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to make and defend creative decisions, and willing to drop a 'great idea' when the numbers say otherwise

- English fluency required, with German being an added advantage

Preferred Qualifications:

- Background in consumer electronics, gaming, or creator-economy brands

- Experience briefing and directing UGC creators

- Proven track record handling mid-to-high six-figure budgets and delivering strong ROI

- Fluent in the current AI creative toolkit (generative image/video, dubbing/localization) and AI-powered bidding , enough to brief, direct, and quality-check the work, not necessarily to operate every tool

- Solid understanding of attribution, conversion tracking, and first-party data strategies

What's in It for You:

- Ownership over the creative strategy for campaigns with meaningful budget and visibility across the business

- Elgato is genuinely open to experimentation. We back bold ideas and aren't afraid to go a little off-script when it makes sense.

- Our products are used and loved by millions of creators around the world.

- You'll be part of a well-resourced team within the Corsair Group, while still working at the speed of a brand that moves like a startup.

- Competitive package, hybrid working in Munich, and gear discounts you'll actually use

## Skills

### Required
- creative strategy
- performance marketing
- data analysis
- content creation
- project management

### Nice to have
- AI creative toolkit
- attribution
- conversion tracking
- first-party data strategies
- UGC creators briefing

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Source: [Apply at edix.fa.us2.oraclecloud.com](https://edix.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/8913?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)