# UGC & Creator Community Specialist

**Company**: thatgamecompany
**Location**: Shanghai
**Work arrangement**: onsite
**Experience**: senior
**Job type**: Full time
**Category**: Marketing
**Industry**: Game Development

**Apply**: https://jobs.ashbyhq.com/thatgamecompany/aed66f8c-b0ff-4a8b-a329-6a3d70a5f6a3?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d31d1657-6d4

## Description

We are seeking a UGC & Creator Community Specialist to build and operate the local UGC ecosystem and creator community for thatgamecompany's IPs.

**Role Overview** You will be responsible for driving player passion and fostering a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.

**Key Responsibilities**

- Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.

- Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.

- Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.

- Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.

- Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.

**Requirements**

- 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.

- Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.

- Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.

- Fluent in both Mandarin and English to collaborate seamlessly across international teams.

- Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.

## Skills

### Required
- creator operations
- UGC ecosystem
- community management
- gaming
- ACG
- digital content industries
- Mandarin
- English

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/thatgamecompany/aed66f8c-b0ff-4a8b-a329-6a3d70a5f6a3?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)