# Japan Growth Marketing Lead **Company**: Canva **Location**: Tokyo, Tokyo **Work arrangement**: hybrid **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://jobs.smartrecruiters.com/Canva/6000000001289995-japan-growth-marketing-lead?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_d2b0bb79-afe ## Description We're seeking a Japan Growth Marketing Lead to join our international team in Tokyo. As Growth Marketing Lead, you'll own Canva Japan's growth marketing end-to-end, from awareness and acquisition through to activation, conversion, retention and revenue, building data-driven strategies across the full customer journey. You'll directly manage our digital advertising channels in-house rather than through an agency, so you're close to the data and in control of every lever. You'll pair deep, practical advertising expertise with an experimental mindset and a genuine understanding of Japanese consumers, and you'll work with local and global marketing, creative, product, data and localisation teams to find and scale what works. **Goals you'll achieve** - 0-6 month goals: - Take full, hands-on ownership of Japan's digital advertising channels, running day-to-day setup, optimisation and budget management directly in-platform. - Build a clear view of the Japan funnel from acquisition to revenue, and identify the highest-impact growth opportunities from customer behaviour, market trends and campaign data. - Stand up a structured testing roadmap across channels, audiences and creative concepts, with clear goals and measurement in place. - 6-12 month goals: - Improve core efficiency metrics (CAC, CPA, ROAS and conversion rate) and show measurable incremental lift from paid investment. - Scale the channels and campaigns that work, reallocating budget based on performance, incrementality and business impact. - Partner with local creative to ship truly local ad concepts that lift conversion with Japanese audiences, and establish a clear read on which messages and formats drive results. **What you'll do (responsibilities)** - Develop and execute Canva Japan's growth marketing strategy across acquisition, activation, conversion, retention and revenue growth. - Manage the marketing budget and allocate investment based on performance, incrementality and business impact. - Directly manage all digital advertising in-house across Meta, Google, YouTube, TikTok, X, Apple Search Ads and other relevant platforms, owning campaign setup, daily optimisation, performance analysis and budget management. - Run campaigns across brand, consideration, app acquisition, website conversion, subscription and revenue objectives, defining audience, bidding, placement, attribution and measurement strategies. - Track, analyse and report on performance against metrics like CAC, CPA, ROAS, conversion rate, video completion rate, revenue and incremental lift, and turn that data into clear budget and investment decisions. - Build and run a structured testing roadmap across channels, audiences, creative concepts, landing pages and campaign objectives. - Partner with the local creative team to develop and evaluate advertising concepts built specifically for Japanese audiences. - Collaborate with local and global marketing, creative, product, data and localisation teams to identify and scale growth opportunities. **Qualifications** - Around 7 or more years in growth, performance or digital marketing, with hands-on experience managing significant advertising budgets directly in-platform (across search, app, web, social and video) rather than overseeing an agency. - Strong knowledge of attribution, analytics, experimentation, conversion optimisation and incrementality measurement. - Strong analytical and business judgment, using performance data to make confident budget and investment calls that grow users and revenue. - Proven ability to run campaigns end-to-end and independently, from developing the strategy and setting up campaigns to managing bids and budgets, analysing performance and implementing optimisations. - A deep understanding of Japanese consumers, their media behaviour and the local digital platform landscape, and the ability to translate that into campaigns that resonate. - A curious, proactive self-starter who thrives in a fast-paced, evolving environment, is comfortable navigating ambiguity, takes measured risks and communicates effectively with both local and global stakeholders. - Native-level Japanese and business-level English (both essential for this role). **Additional Information** - Build Canva Japan's in-house growth marketing engine from a position of genuine ownership, shaping how we invest and grow in one of our priority markets. - Sharpen your craft in incrementality, experimentation and measurement, backed by meaningful budgets and strong global data and creative support. - Grow into a market-level growth leader, working across local and global teams and helping set the standard for how Canva grows in Japan. ## Skills ### Required - growth marketing - digital advertising - data analysis - experimentation - conversion optimisation - incrementality measurement - Japanese - English --- Source: [Apply at jobs.smartrecruiters.com](https://jobs.smartrecruiters.com/Canva/6000000001289995-japan-growth-marketing-lead?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)