# Manager, B2B Events & Experiential Marketing (Bangkok Based, relocation provided)

**Company**: Agoda
**Location**: Bangkok
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/agoda/jobs/8232698?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d26b29d7-44b

## Description

The B2B Content & Events team at Agoda is looking for a strategic and results-driven Marketing Manager to own and scale this channel.

The successful candidate will be responsible for end-to-end event management, working closely with regional sales and business development teams to ensure events align with business priorities and support business objectives.

Key responsibilities include:

- Event Strategy & Business Integration: translating commercial priorities into event strategies with clear business cases, developing annual roadmaps aligned to growth objectives, defining success metrics, and creating scalable playbooks and operating models

- Cross-Functional Leadership: partnering with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership, aligning diverse stakeholders with competing priorities, driving structured working sessions and executive updates, and influencing without direct authority

- Program & Project Governance: leading large, multi-workstream initiatives end-to-end, building detailed project plans with risk mitigation and milestone tracking, establishing governance cadence and reporting mechanisms, and ensuring disciplined execution across markets and teams

- Performance Measurement & Optimization: building measurement frameworks and post-event impact analysis, identifying key performance levers and iterating based on data, developing dashboards to track ROI and business outcomes, and introducing test-and-learn approaches to improve effectiveness

The ideal candidate will have 8-12 years of experience in a related field, such as events, field, or B2B marketing, management consulting, strategy or business transformation teams, PMO or complex program leadership roles, or business operations in high-growth environments.

They will demonstrate structured problem-solving, stakeholder mastery, execution excellence, and business orientation, with strong analytical thinking, commercial acumen, and influence skills.

Benefits:

- Relocation provided

Note: The company is an equal opportunity employer and welcomes applications from diverse candidates.

## Skills

### Required
- event marketing
- strategic planning
- stakeholder management
- project management
- data analysis

### Nice to have
- events marketing
- management consulting
- strategy
- business transformation
- PMO

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/agoda/jobs/8232698?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)