# Wellness Centre Lead **Company**: AIA **Location**: Hong Kong, Hong Kong **Experience**: senior **Job type**: full-time **Category**: Healthcare **Industry**: Healthcare **Wikidata**: https://www.wikidata.org/wiki/Q30255387 **Apply**: https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Associate-Director--Wellness-Strategy-and-Development_JR-71837?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_d232fb73-3ec ## Description Build a healthier and more sustainable future for everyone. Lead the formulation of wellness strategy for AIA, design customer-centric, industry-leading wellness programs, and manage the operations of AIA Alta Wellness Haven. **Strategy Formulation and Transformation** - Define the wellness proposition strategy for UHNW and HNW customer segments - Set the strategic roadmap and partnership strategy for Wellness Haven - Lead the evolution of the centre operating model and membership structure to enhance customer engagement and financial sustainability - Stay abreast of global and local wellness trends to drive innovation of appealing wellness offerings to prestigious customers - Analyze centre financials and customer profile to identify trends and opportunities for business growth - Apply deep knowledge in functional medicine and preventive healthcare to curate personalized wellness journeys **Centre Operations and Partner Management** - Conduct regular review with Service Partner(s) to ensure operations quality met with SLA at the HNW Wellness Centre - Oversee day-to-day operations and P&L of the Wellness Haven, ensuring service excellence, compliance, and financial sustainability - Manage relationships with expert partners across Hong Kong and China, ensuring strategic alignment and value delivery - Leverage AIA assets and partnerships to optimize cost and expand reach - Review Service Partner(s)’ workflow and operating systems regularly to ensure effectiveness in daily operations - Ensure Centre’s operations are compliant with the documented procedures, service benchmarks, regulatory requirements, company’s policies, and practices - Ensure centre staff who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements, if applicable - Build mechanism to ensure effective handling and investigations of the complaints from customer and channel, and report findings timely - Collect customer/channel feedback and take improvement actions where necessary - Produce regular centre reporting with service partner(s) for KPI tracking, and perform analysis with recommendations to relevant committees to identify areas for improvement and action plans - Review financial budgets, prepare financial reports, and provide recommendations for cost optimization - Implement scientific tracking systems and dashboards to track customer progress and centre performance **Promotional Strategy and Stakeholder Engagement** - Position the centre as a sales enabler and differentiator in the HNW proposition - Develop and implement promotional strategies to drive traffic, build awareness, and educate agency and customers - Work with business development and training team to develop channel engagement plan - Collaborate with service providers, channels, and Club Alta team to co-design events, agency contests, and member communications - Ensure proper event management in place and supervise centre staff to ensure successful delivery of event - Work with marketing team for external promotion to build wellness thought leadership - Foster professional relationships with internal and external stakeholders **Team Leadership** - Lead and develop a team of wellness professionals, fostering a culture of excellence, innovation, and customer-centricity - Provide guidance, coaching, and performance management to ensure team success - Keep team motivated and build a high-performance collaborative team - Develop governance framework and work process - Build cordial relationship with cross-functional teams to facilitate daily operations **Minimum Job Requirements** - University graduate with 10 years+ experience in healthcare and wellness industry - Demonstrate passion in healthspan innovation, with strong sense of wellness trends and developments locally and globally - Ability to apply a commercial orientation within operation design with data analytic skill, with experience in “hospitality” sophisticated solutions - Experience of wellness centre operations is a plus - Strong leadership skill to lead a diverse team to meet KPIs - Strong sense of ownership and proactiveness to drive for change - Solution-oriented and resilient mindset - Able to function under stress and multiple priorities - Excellent presentation skills and able to influence stakeholders to affect process change - Ability to work collaboratively and navigate a matrixed organization and external partnerships - Proficiency in spoken and written English, Cantonese, and Mandarin ## Skills ### Required - functional medicine - preventive healthcare - data analytics - leadership - team management - partnership management - event management - marketing - Cantonese - Mandarin ### Nice to have - wellness centre operations - hospitality solutions --- Source: [Apply at aia.wd3.myworkdayjobs.com](https://aia.wd3.myworkdayjobs.com/en-US/External/job/Hong-Kong-HK-AIA-Hong-Kong--Macau/Associate-Director--Wellness-Strategy-and-Development_JR-71837?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)