# Creative Strategist, Advisors Creative Desk

**Company**: Mastercard
**Location**: Dubai, United Arab Emirates
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Dubai-United-Arab-Emirates/Creative-Strategist--Advisors-Creative-Desk_R-292258-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d2287658-def

## Description

The Creative Strategist in Advisors Creative Desk develops data-driven brand and communication strategies, translating consumer, cultural, and market insights into clear strategic direction for creative teams.

Responsibilities:

- Develop and execute brand, creative and communication strategies for clients that align to the brand and objectives, factoring in data-informed insights.

- Ensure smooth handover and understanding of the creative strategy to the respective Creative Manager, jointly briefing the creative development team to enable execution.

- Support Creative Managers with smaller client project creative ideation sessions as needed.

- Participate in creative ideation sessions for larger client projects of strategic importance.

- Manage multiple briefs and projects at one time.

- Input to estimating, negotiating and agreeing timescales with Creative Strategy Managers.

- Conduct extensive research for each project, using primary and secondary data sources to gather market intelligence, analyse the category and consumers.

Requirements:

- Minimum of 8 years' strategic experience within leading advertising agencies.

- Demonstrated success in high-impact, big-budget integrated marketing campaigns.

- Proven expertise in developing comprehensive brand strategies, campaign planning, and managing full-funnel customer journeys.

- Strong understanding of consumer behavior, market research, and competitive analysis.

- Adept at defining client briefs and presenting concepts back to clients, drawing on research and data.

- Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.

- Skilled at working under pressure.

- Bachelor's degree required; advanced qualifications such as a Master's degree in Marketing, Creative Communications, or MBA highly preferred.

- Must be open and available to travel as needed.

- Proficiency in English; additional languages are a plus, with Arabic considered a strong advantage.

## Skills

### Required
- strategic thinking
- brand strategy
- communication strategy
- data analysis
- market research
- project management

### Nice to have
- Arabic

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Source: [Apply at mastercard.wd1.myworkdayjobs.com](https://mastercard.wd1.myworkdayjobs.com/en-US/CorporateCareers/job/Dubai-United-Arab-Emirates/Creative-Strategist--Advisors-Creative-Desk_R-292258-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)