# FBS - Marketing Campaign Specialist

**Company**: Capgemini
**Work arrangement**: remote
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Consulting
**Wikidata**: https://www.wikidata.org/wiki/Q1034621

**Apply**: https://jobs.workable.com/view/kXk376cCiV8m3sp31AY2pc/remote-fbs---marketing-campaign-specialist-in-brazil-at-capgemini?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d201eaaf-6a8

## Description

Farmers Insurance, one of the United States' largest insurers, is seeking a Marketing Campaign Specialist to lead the end-to-end execution of customer marketing campaigns across multiple communication channels. The ideal candidate has hands-on experience with Braze or similar marketing automation platforms.

### Responsibilities

- Manage the end-to-end execution of multi-channel marketing campaigns across email, SMS, push notifications, and voice

- Partner with Marketing and business stakeholders to gather campaign requirements and define execution plans

- Build, test, launch, and monitor campaigns using Braze or similar marketing automation platforms

- Coordinate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teams

- Ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives

- Monitor campaign performance and recommend optimizations to improve customer engagement and business results

- Analyze campaign metrics and provide actionable insights to stakeholders

- Support customer journey design and lifecycle marketing initiatives through automated campaign workflows

- Manage campaign calendars, timelines, dependencies, and project documentation

- Conduct quality assurance testing to validate campaign logic, audience segmentation, personalization, and delivery

- Partner with Analytics teams to develop dashboards and reporting that measure campaign effectiveness

- Recommend testing strategies, including A/B testing, segmentation, and personalization opportunities

- Continuously improve campaign execution processes, documentation, and operational efficiencies

- Collaborate with external vendors and internal partners to ensure successful campaign delivery

### Requirements

- Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field

- Experience in marketing campaign management, CRM marketing, lifecycle marketing, or marketing operations

- Hands-on experience with Braze or similar marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Iterable, Marketo, etc.)

- Experience executing multi-channel campaigns, including email, SMS, push notifications, and customer journey automation

- Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies

- Experience coordinating cross-functional teams and managing multiple campaigns simultaneously

- Strong analytical skills with the ability to interpret campaign performance metrics and recommend optimizations

- Excellent project management, organizational, and communication skills

- Experience with campaign QA, testing, and approval processes

- Familiarity with digital marketing analytics and reporting dashboards

- Experience with A/B testing and campaign optimization methodologies is preferred

### Benefits

- Comprehensive benefits package

- Career development and training opportunities

- Flexible work arrangements

- Dynamic and inclusive work culture within a globally renowned group

- Private Health Insurance

- Pension Plan

- Paid Time Off

- Training & Development

## Skills

### Required
- Braze
- marketing automation platforms
- CRM marketing
- lifecycle marketing
- customer journey automation
- multi-channel campaigns
- customer segmentation
- personalization
- project management
- analytical skills
- digital marketing analytics

### Nice to have
- A/B testing
- campaign optimization methodologies

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Source: [Apply at jobs.workable.com](https://jobs.workable.com/view/kXk376cCiV8m3sp31AY2pc/remote-fbs---marketing-campaign-specialist-in-brazil-at-capgemini?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)