# ABM Manager, Global Public Sector **Company**: Elastic, the Search AI Company **Location**: United States **Work arrangement**: remote **Experience**: senior **Job type**: full-time **Salary**: $106,900-$169,100 USD **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/elastic/jobs/7968189?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_d1a200fd-643 ## Description We're looking for a strategic, creative, meticulous, and highly collaborative Account-Based Marketing Manager to craft, lead, and scale ABM programs across priority Public Sector accounts in AMER. This role sits at the intersection of marketing, sales, and customer success , owning high-impact campaigns across 1:1 and 1:few ABM motions, with a focus on senior government decision-maker engagement, mission-driven storytelling, and pipeline contribution. This is a unique opportunity for a marketer who understands the nuances of government buying cycles, procurement processes, and the importance of compliance and trust. You will drive personalized programs that navigate sophisticated ecosystems , from program offices to CIOs and acquisition teams , to fuel significant revenue outcomes. ### ABM Strategy & Execution - Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group - Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines - Personalize messaging and value propositions around critical use cases , cybersecurity, data analytics, AI/ML, and observability , across channels to influence government buying committees - Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mail - Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays. - Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards ### Campaign Management - Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement - Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines - Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernization - Develop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and government-focused digital channels - Collaborate with creative, content, and external agencies , including PubSec-specialist firms , to deliver high-quality ABM assets and engagement experiences - Localize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistency - Own campaign budgets, timelines, and execution ### Measurement & Optimization - Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer PubSec sales cycles - Build dashboards and provide regular performance reporting to team members and PubSec sales leadership - Use insights to continuously refine ABM programs for greater efficiency and scalability across the PubSec landscape - Support the evolution of PubSec ABM playbooks, strategy, and execution tactics ### Event Execution & Logistics - Work closely with external agencies, design and video teams to ensure timely delivery of materials for PubSec ABM campaigns - Work with Industry & Content Marketing to ensure distribution of relevant materials , case studies featuring government or education customers, compliance datasheets, agency-specific collateral , to local sales teams - Work with the Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings at government-specific venues - Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation - Bring creative ideas to drive engagement and innovation within the unique constraints and opportunities of the PubSec market ### What You Bring - 5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role - Proven experience crafting and delivering successful ABM programs within Public Sector - Strong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategies - Confident in driving multi-channel campaigns and executive-level engagement programs - Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo - Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP) - Bonus points for experience working with Public Sector sales teams at a high-growth B2B technology company, knowledge of ABM platforms and Public Sector-specific intent data sources, ABM knowledge framework certification, experience coordinating government executive briefings, agency roundtables, or Public Sector industry events, crafting compelling content, and deep familiarity with PubSec technology landscape ## Skills ### Required - Account-Based Marketing - Public Sector - Government Buying Cycles - Procurement Processes - Compliance and Trust - Personalized Programs - Sophisticated Ecosystems - Senior Government Decision-Maker Engagement - Mission-Driven Storytelling - Pipeline Contribution - ABM Strategy and Execution - Campaign Management - Measurement and Optimization - Event Execution and Logistics - Creative Ideas - Drive Engagement and Innovation - B2B Marketing - ABM Platforms - Salesforce - Marketing Automation Tools - Government Procurement Processes - Contract Vehicles - Compliance Requirements - FedRAMP --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/elastic/jobs/7968189?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)