# Sr Connections Manager | Media & Shopper Marketing

**Company**: Diageo
**Location**: Sao Paulo
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Sao-Paulo-Brazil/Sr-Connections-Manager---Media---Shopper-Marketing---So-Paulo-SP_JR1129695?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d17b2e7d-bbd

## Description

We are seeking a Sr Connections Manager | Media & Shopper Marketing to join our team in Sao Paulo, Brazil. As a Sr Connections Manager, you will be responsible for connecting strategy, creativity, and execution to build consistent experiences throughout the consumer journey, from brand building to conversion at the point of sale.

**Responsibilities:**

- Lead the development and execution of media strategy (ATL, Digital, and Performance) for Vodka and RTD categories

- Build and implement integrated Shopper Marketing strategies for On Trade, Off Trade, and Luxury channels

- Develop a unified view of the consumer journey, integrating initiatives across media, public relations, influencers, and shopper marketing

- Manage media and shopper marketing investments, ensuring data-driven decisions and focus on efficiency, effectiveness, and return on investment

- Collaborate with Marketing Effectiveness teams to evaluate performance, interpret Marketing Mix Modelling (MMM) results, and identify optimization opportunities

- Lead relationships with partner agencies, promoting high standards of execution and innovation

- Influence stakeholders across different organizational levels, communicating results, learnings, and recommendations clearly and strategically

- Act as a reference for categories, driving a culture of collaboration, experimentation, and continuous improvement

**Requirements:**

- Solid experience in Shopper Marketing, Trade Marketing, or related areas

- Relevant experience in media planning, digital marketing, and performance management

- Ability to analyze campaign results, business KPIs, and ROI indicators

- Knowledge or familiarity with Marketing Mix Modelling (MMM) and marketing effectiveness measurement tools

- Experience working with On Trade and Off Trade channels; knowledge of convenience channels is a plus

- History of budget management and relationships with external agencies and partners

- Ability to influence and engage multiple stakeholders in matrix and multifunctional environments

- Experience in accelerated growth categories or dynamic markets is a plus

**Profile:**

- Balances strategic thinking and execution excellence

- Views media, shopper, and consumer experience as parts of the same journey

- Demonstrates strong ownership, assuming responsibility for results and identifying growth opportunities

- Navigates complex and collaborative environments with confidence, building connections and influencing diverse audiences

- Possesses excellent communication and storytelling skills for interaction with leaders, multifunctional teams, and external partners

- Combines discipline for managing consolidated brands with agility required for growth categories

- Has curiosity, data-oriented mindset, and willingness to challenge the status quo in pursuit of better results

## Skills

### Required
- Shopper Marketing
- Trade Marketing
- Media Planning
- Digital Marketing
- Performance Management
- Marketing Mix Modelling (MMM)

### Nice to have
- Convenience Channel Knowledge
- Accelerated Growth Categories
- Dynamic Markets

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Sao-Paulo-Brazil/Sr-Connections-Manager---Media---Shopper-Marketing---So-Paulo-SP_JR1129695?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)