# Regional Marketing Manager **Company**: WSP **Location**: Irvine, CA **Experience**: senior **Job type**: full-time **Salary**: $110,400-$225,600 **Category**: Marketing **Industry**: Consulting **Apply**: https://emit.fa.ca3.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2001/job/98631?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_d17ac0af-65b ## Description WSP is seeking a Regional Marketing Manager for the California and Mountain Pacific regions of the US. The successful candidate will be responsible for building client relationships, pursuing new opportunities, and growing the business by connecting WSP's expertise with clients' needs. **Strategy and Growth Management** - Perform additional responsibilities assigned by the SGT BL Director or regional and national business line leaders. - Partner with regional BL leadership to shape marketing strategy, prioritize target markets and clients, and align SGT resources with sales and funding goals. - Facilitate go/no-go meetings, pipeline updates, and pursuit readiness reviews to guide business decisions, identify positioning gaps, and focus pursuit efforts. - Analyze sales and business development performance to identify trends, gaps, and recommended actions. - Partner with regional BL leadership to translate growth priorities into actionable initiatives and track progress. - Help shape annual regional growth plans by bringing market intelligence, client insights, and pipeline analysis into planning discussions. **Pursuits and Clients** - Serve as capture manager, proposal manager, and/or interview coach for pursuits of strategic importance. - Guide the development and review of qualifications, resumes, project descriptions, and proposal content. - Partner with key client and partner account teams to translate client insights into relationship strategies, early positioning, and targeted growth opportunities. - Share updates on priority pursuits and accounts, highlighting strategic needs, positioning gaps, and opportunities for broader support. - Coordinate with regional marketing managers to align resources and expertise with priority pursuits and business development needs. - Connect teams across business lines and regions to bring the right capabilities to clients and expand opportunities within key accounts. **People Leadership and Development** - Lead staffing plans, hiring, and onboarding, ensuring the team has the skills, capacity, and readiness to deliver on business priorities. - Direct team workload and assignments, establish priorities, and resolve resource conflicts. - Establish measurable goals and clear performance expectations, conduct regular check-ins and formal reviews, and address performance gaps. - Mentor and coach staff, identify skill gaps, and follow through on development plans. - Lead a connected team across offices and regions, setting expectations for collaboration, knowledge sharing, and shared ownership of results. **Knowledge Management** - Serve as the regional SGT's primary contact for Property & Buildings, connecting teams across business lines and regions to share expertise and best practices. - Lead the development and maintenance of marketing collateral that clearly communicates the practice's strengths, innovations, and client value. - Maintain current knowledge of staff expertise, projects, and technical innovations to help pursuit teams identify relevant experience and differentiators. - Train and coach SGT staff to understand the practice's capabilities, markets, and clients and apply that knowledge to pursuits. **Market Visibility and Communications** - Advise regional BL leadership on events, sponsorships, memberships, awards, and other visibility opportunities that support priority markets, clients, and growth objectives. - Provide strategic direction for regional Property & Buildings event and visibility activities. - Guide SGT staff responsible for coordinating priority conferences, sponsorships, and other market-facing activities. - Serve as a strategic liaison with Marketing & Communications, connecting regional Property & Buildings priorities, projects, expertise, and milestones with appropriate internal and external communications opportunities. **Who You Are** - Bachelor's degree in marketing, communications, business, journalism, or a closely related field. - Minimum of ten years of marketing and business development experience in the architecture, engineering, and construction industry. - Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, client-focused messages. - Demonstrated ability to lead and develop teams, establish priorities, and hold accountability for results. - Strong business acumen, sound judgment, and a commitment to improving processes and serving internal and external clients. **WSP Benefits:** - Comprehensive suite of benefits focused on providing health and financial stability. - Coverage related to medical, dental, vision, disability, and life. - Retirement savings. - Paid sick leave. - Paid vacation. - Paid parental leave. - Paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings. **Compensation:** - Expected Salary (all locations): $110,400-$225,600 - Expected Salary (Colorado only): $110,400 - $168,900 ## Skills ### Required - Microsoft Office - Adobe Creative Suite - SharePoint --- Source: [Apply at emit.fa.ca3.oraclecloud.com](https://emit.fa.ca3.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2001/job/98631?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)