# Gaming Marketing Manager (m-f-d) **Company**: HP Inc. **Experience**: senior **Job type**: full-time **Category**: Marketing **Industry**: Technology **Apply**: https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Boeblingen-Baden-Wurttemberg-Germany/Gaming-Marketing-Manager--m-f-d-_3165528?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_d123f037-0a0 ## Description We are looking for an experienced Gaming Marketing Manager (m-f-d) to lead and shape our Gaming Marketing business across DACH. This is an opportunity to take end-to-end ownership in a fast-paced, multi-channel environment and turn strategy into impactful execution. We’re looking for someone who understands gaming as a culture, not just a category, and knows how to translate that understanding into relevant, engaging and commercially successful marketing. **Key Responsibilities** - **Strategy & Business Ownership** - Define and execute the local Gaming Marketing strategy aligned with business objectives and priorities - Own end-to-end marketing planning across annual and quarterly cycles in a dynamic market environment - Translate business goals into actionable marketing plans that support revenue, market-share and premium-mix ambitions - Act as the central Gaming Marketing lead for the DACH market - **Audience Insights & Market Intelligence** - Use market data, consumer insights, social intelligence and competitive analysis to inform strategy and investment decisions - Turn insights into clear audience priorities, briefs and actions that improve relevance, performance and efficiency - Monitor gaming culture, communities, platforms and emerging behaviors to identify local opportunities - **Brand, Campaigns and Demand Creation** - Build and strengthen long-term brand positioning within the gaming category through culturally relevant marketing - Lead integrated, multi-channel campaigns across brand, performance, retail, e-commerce and digital touchpoints - Guide creative development and storytelling to ensure a consistent, compelling and high-quality brand experience - Apply a test-and-learn approach and optimize activity based on measurable results - **Product Launch and Lifecycle Marketing** - Own the local go-to-market plan for gaming product launches, including execution and performance tracking - Coordinate launch plans across Category, Sales, Retail, e-commerce, media, creators, social and agency partners - Manage the marketing lifecycle from launch through sell-through, maintaining visibility and demand beyond launch moments - **Gaming Events and Experiences** - Lead gaming events ranging from retail and community activations to complex, large-scale gaming and esports programs - Own end-to-end delivery, including objectives, concept, budget, agency direction, partner coordination, logistics, content, stakeholder alignment, on-site execution and post-event reporting - Develop and manage relationships with gaming venues, event organizers and community partners, including Xperion and comparable partners - Plan and deliver HP and HyperX participation at relevant DACH gaming events, conventions, tournaments and community activations - **Sponsorships and Gaming Partnerships** - Evaluate and recommend gaming, esports and community sponsorship opportunities against audience, brand and business objectives - Lead sponsorship planning, activation and performance tracking with esports teams, leagues, tournaments, publishers and gaming organizations - Coordinate negotiations, rights, deliverables, asset usage, approvals and stakeholder alignment - Manage relationships with partners such as Prime League and comparable leagues or organizations - **Creator, Social and Content Marketing** - Develop and own the DACH gaming social-channel strategy, channel role and content approach - Lead agency partners in editorial planning, content production, publishing, community engagement and channel growth - Turn product launches, events, partnerships and gaming priorities into platform-relevant, social-first content - Plan and manage creator and influencer programs, from selection and briefing through content delivery, amplification and measurement - Monitor and optimize reach, engagement, audience growth, traffic, conversion and business contribution - **Media and Performance Marketing** - Own the gaming media strategy and campaign briefs across brand and performance activity - Work with media agencies and internal stakeholders to define audiences, channel roles, investment priorities and measurement frameworks - Drive a performance and conversion mindset while balancing short-term demand generation with long-term brand growth - Monitor campaign performance and optimize investment based on agreed KPIs and business outcomes - **Commercial and Cross-functional Leadership** - Partner with Retail Sales, Category, e-commerce and other key teams to connect marketing plans with commercial priorities - Lead integrated planning and coordinate cross-functional stakeholders from brief through execution - Manage agencies and external partners against clear scopes, timelines, budgets, quality standards and business outcomes - Own budget planning, tracking and financial discipline across gaming marketing investments - **Measurement and Optimization** - Define success measures for brand, campaign, channel, event, partnership and commercial performance - Monitor and report on awareness, consideration, engagement, traffic, conversion, revenue contribution and return on investment - Turn performance results and learnings into clear recommendations for future activity **What Success Looks Like** - Strong and consistent growth in gaming revenue and market share - High-impact, best-in-class campaigns across all channels and touchpoints - Measurable improvements in brand awareness, engagement, and conversion - Effective integration across retail, e-tail, and digital environments - Strong cross-functional alignment and execution excellence **Key Qualifications** - 6+ years of experience in marketing within gaming, consumer electronics, or related industries - Proven experience in gaming marketing, either within gaming brands, esports/publishers, or gaming-focused agencies - Strong understanding of gaming audiences and proven ability to engage them through relevant marketing approaches - Hands-on experience working with creator and influencer-led marketing programs - Experience leading integrated, multi-channel marketing campaigns - Solid business acumen with experience contributing to revenue and commercial targets - Strong stakeholder management skills with the ability to operate in complex, cross-functional environments - Experience managing agencies and external partners - Fluency in German and English **Preferred Experience** - Strong understanding of the gaming ecosystem, community dynamics, and industry trends - Experience running large-scale gaming events, such as gamescom - Experience in go-to-market planning for hardware or tech products **What do we have to offer?** - Employee-oriented corporate culture - our « HP Way »: We value enthusiasm, regular feedback, trust and respect within our teams - A well-adjusted work-life-balance due to flexible working hours and home office regulations - Attractive salary package with additional benefits, such as 30 paid leave days, company pension plans, a long-term time account, bike leasing, employee counselling programs, wellness initiatives etc. - Equal opportunities and continuous career development, e.g. as part of the global mentoring programs, e-learning platforms - Multiple Employee Impact Networks such as Next Generation Network, Women’s Network and Pride Network which organize interesting trainings and after-work events to expand your network ## Skills ### Required - gaming marketing - marketing strategy - brand positioning - campaign planning - performance marketing - media planning - budget management - stakeholder management - German - English ### Nice to have - gaming ecosystem - esports - event planning - go-to-market planning - hardware products --- Source: [Apply at hp.wd5.myworkdayjobs.com](https://hp.wd5.myworkdayjobs.com/en-US/ExternalCareerSite/job/Boeblingen-Baden-Wurttemberg-Germany/Gaming-Marketing-Manager--m-f-d-_3165528?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)