# Manager, YouTube & Affiliates

**Company**: RBC
**Location**: Toronto, Ontario
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://rbc.wd3.myworkdayjobs.com/en-US/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Manager--YouTube---Affiliates_R-0000191067?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d11cf9b7-cf7

## Description

We are seeking a hands-on Manager, YouTube & Affiliates to lead the day-to-day development of our YouTube content and affiliate partnerships.

**Job Summary** This is a role for someone who thrives in the weeds , equally comfortable developing video as they are managing affiliate publishers and optimizing content for search-driven conversions. You will own the full lifecycle of two connected content engines: a YouTube channel that turns complex topics into digestible, high-performing video narratives, and an affiliate program that guides and optimizes partner publisher content.

**Responsibilities**

- End-to-End Ideation: Manage the full editorial calendar from concept through publication , including ideation, keyword research, target demographic analysis, and final platform publishing.

- Script & Narrative Development: Write, edit, adapt, and refine high-performing video scripts that break down topics into digestible, consumer-friendly narratives.

- Production & Post-Production: Independently shoot, record, and edit platform-native long-form videos, YouTube Shorts, and agile social teasers.

- Platform Optimization: Own asset optimization , drafting platform-native copy, descriptions, tags, timestamp chapters, and directing high-conversion thumbnail design.

- Brand Alignment: Implement and maintain enterprise brand standards and visual guidelines across all output, ensuring a consistent and premium look and feel.

- Partner Management: Onboard and guide affiliate publishers, providing them with clear content guidelines and ongoing support.

- Performance Tracking: Analyze content performance and conversion rates to refine and optimize content performance.

- Balance priorities across both programs and keep output on schedule without sacrificing quality.

- Establish and track KPIs for video performance (views, watch time, CTR, subscriber growth) and affiliate performance (traffic, conversions, commission revenue), and report on them regularly.

- Stay current on YouTube algorithm changes, platform features, and SEO best practices, and adapt strategy accordingly.

**Requirements**

- 5+ years demonstrated experience creating and publishing YouTube video content end-to-end , from concept and scripting through shooting, editing, and platform publishing. A portfolio or channel we can review is required.

- Working knowledge of YouTube SEO , titles, descriptions, tags, chapters, thumbnail strategy , and a track record of optimizing content for discovery and CTR.

- Strong video production and post-production skills, including the ability to independently shoot, record, and edit long-form video, Shorts, and social teasers.

- Experience writing and refining video scripts that translate complex or technical topics into clear, engaging consumer narratives.

- Experience managing affiliate or partner content programs, including publisher recruitment, onboarding, and performance tracking.

- Comfort analyzing performance data (CTR, conversion rates, etc.) and translating it into content decisions.

- Familiarity with digital asset management tools and workflows.

- Understanding of personal finance, markets, or the Canadian banking landscape is considered an asset for this role.

**What's in it for you?**

- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable:

- Leaders who support your development through coaching and managing opportunities

- A world-class training program in financial services

- Flexible work/life balance options

- Opportunities to take on progressively greater accountabilities

- Opportunities to build close relationships with stakeholders and business partners

## Skills

### Required
- YouTube SEO
- video production
- post-production
- script writing
- affiliate management
- performance tracking
- content marketing
- brand alignment

### Nice to have
- personal finance
- markets
- Canadian banking landscape

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Source: [Apply at rbc.wd3.myworkdayjobs.com](https://rbc.wd3.myworkdayjobs.com/en-US/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Manager--YouTube---Affiliates_R-0000191067?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)