# Paid Media Manager

**Company**: New York Red Bulls
**Experience**: senior
**Job type**: full-time
**Salary**: $63,120 - $94,680
**Category**: Marketing
**Industry**: Sports

**Apply**: https://jobs.redbull.com/us-en/manager-digital-growth-performance-ref34483a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d10accf8-0d9

## Description

We are seeking a Paid Media Manager to join our team. As a Paid Media Manager, you will manage paid media strategy and execution across Meta, Google, and other digital channels, ensuring campaigns are aligned to ticket sales, revenue, lead generation, and broader business objectives.

Responsibilities:

- Manage paid media strategy and execution across Meta, Google, and other digital channels

- Lead media planning and budget allocation across digital and traditional channels

- Manage Google performance strategy, including Search keyword analysis and campaign structure

- Own performance analysis and reporting, building clear views of spend, sales, revenue, and other KPIs

- Connect media performance to ticketing outcomes, analyzing campaign, match, audience, geography, channel, and creative-level performance

- Partner with the internal data/analytics team to develop reporting, attribution, audience insights, and measurement capabilities

- Continuously optimize campaigns and media plans, reallocating budget and adjusting targeting

- Support fan acquisition and lead generation beyond paid media, partnering with teams on event and stadium activations

- Project manage cross-functional marketing initiatives, keeping timelines, deliverables, data needs, and agency/internal stakeholders aligned

- Partner cross-functionally with Ticketing, Creative, CRM, Content, Partnerships, and external media partners

Requirements:

- Paid Media Expertise: Strong hands-on experience across Meta, Google, and other digital channels

- Media Strategy & Planning: Ability to develop integrated media plans across digital, OOH, CTV, audio, and other channels

- Performance & Revenue Mindset: Focused on incremental sales, revenue, ROAS, CAC, and overall business impact

- Audience & Campaign Strategy: Strong understanding of audience segmentation, funnel strategy, retargeting, geographic targeting, and campaign architecture

- Analytical Rigor & Optimization: Highly data-driven and comfortable interpreting performance across platforms

- Creative & Cross-Functional Collaboration: Able to translate business objectives into clear creative and media briefs and work effectively with Creative, Content, Ticketing, CRM, and external partners

Benefits:

- Base salary range: $63,120 - $94,680 + cash incentives

- Comprehensive benefits offerings, including medical and dental insurance, 401(k) plan, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits, and a paid time-off program

- Travel 20-30%

## Skills

### Required
- Meta
- Google
- digital marketing
- media planning
- budget allocation
- performance analysis
- reporting
- data analysis
- audience segmentation
- campaign strategy
- retargeting
- geographic targeting
- campaign architecture
- analytical skills
- optimization
- creative collaboration

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/us-en/manager-digital-growth-performance-ref34483a?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)