# Product Marketing Manager

**Company**: Weave
**Location**: India
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://jobs.ashbyhq.com/weave/985f788d-aaab-41dd-9680-127a35967479?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d0ec9c1a-b0d

## Description

We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave's AI-powered healthcare solutions.

This role will be the expert on Weave's key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue.

**Responsibilities:**

- Market Research & Insights: Conduct qualitative and quantitative market research using various methodologies, including focus groups, 1:1 customer interviews, and quantitative surveys. Transform raw data and behavioral insights into actionable intelligence.

- Product Discovery & Solution Validation: Establish a structured discovery research function in close partnership with Product Management and Marketing to systematically validate problems and pressure test solutions.

- Vertical Insights and Positioning: Define, refine, and champion the Ideal Customer Profile (ICP) and buyer/user personas for our key verticals and audiences.

- Competitive Intelligence: Monitor and analyze the competitive landscape within the healthcare communication and practice management space.

- Internal & Partner Enablement: Equip our Sales team, Customer Experience teams, and partner groups with high-impact assets, guides, and customer proof points.

- EHR/PMS Ecosystem & Partner Marketing: Collaborate with the Partnerships team to co-market integrations with key medical Electronic Health Record (EHR) and practice management software (PMS).

**Requirements:**

- 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.

- Deep and broad experience in extracting insights to better understand audiences and markets.

- Deep familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape.

- Experience working with product-led funnels, utilizing data analytics platforms to measure feature adoption and optimize growth loops.

- A background that blends high-level messaging craft with analytical rigor.

- Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns.

- Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

**Nice to Have:**

- Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences.

- Familiarity with B2B SaaS, healthcare, dental, or patient communication software.

- Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.

- Bias for action and a strategic mindset.

## Skills

### Required
- Qualtrics
- Pendo
- Mixpanel
- Amplitude
- EHR
- EMR

### Nice to have
- CRM tools
- survey and interview recording tools
- data analysis tools

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/weave/985f788d-aaab-41dd-9680-127a35967479?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)