# Influencer Manager, Social & Culture

**Company**: Lyft
**Location**: New York, NY
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/lyft/jobs/8916920002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d0e2074d-089

## Description

Lyft is looking for a creator- and culture-obsessed Influencer Manager to build and own its influencer practice from the ground up. This role sits on the Social & Culture team and owns influencer initiatives across critical projects.

The ideal candidate will spot viral creators, close deals, launch campaigns, and maintain relationships. They'll partner with Global Growth, Brand, Product Marketing, Legal, and Business Affairs teams, as well as creator agency partners and production teams.

Responsibilities:

- Own the influencer process end-to-end, including strategy development, talent relationship management, and production oversight.

- Manage creator agency relationships for XFN support across key NNIs.

- Decide whether to build in-house or use agencies for campaigns.

- Develop a repeatable process for intake, talent vetting, rate benchmarking, and measurement standards.

- Collaborate with Business Affairs and Legal on contracts and compliance.

- Work with the Social team on quick-turn projects and evergreen content.

- Build lasting talent relationships and level up marketers across the organization.

Experience:

- 5+ years in influencer marketing, creator strategy, or paid social.

- Proven experience negotiating influencer deals and understanding rate dynamics.

- Agency management experience with multiple internal teams.

- Fluency in influencer creative performance and measurement.

- Autonomy and strong judgment in an undefined space.

- Ability to scale complex social concepts for cross-functional audiences.

Benefits:

- Comprehensive medical, dental, and vision insurance.

- Mental health and family building benefits.

- Child care and pet benefits.

- 401(k) plan with company match.

- Discretionary paid time off and observed holidays.

- 18 weeks of paid parental leave.

- Subsidized commuter benefits and monthly Lyft credits.

## Skills

### Required
- influencer marketing
- creator strategy
- paid social
- talent relationship management
- agency management
- contract negotiation
- social media

### Nice to have
- global experience
- EMEA experience

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/lyft/jobs/8916920002?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)