# Manager, Marketing Operations

**Company**: Airwallex
**Location**: Singapore
**Work arrangement**: onsite
**Experience**: senior
**Job type**: Full time
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/airwallex/d2157a58-a089-4033-93a7-76af2200b100?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d0b9a1c1-ff0

## Description

## About the Role

We are seeking a talented and experienced Marketing Operations Manager to play a crucial role in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention.

## Responsibilities:

- Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules.

- Spin up landing pages using existing templates and maintain a strong working knowledge of landing page and email best practices.

- Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels.

- Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications.

- Provide day-to-day support to the regional Marketing and Sales teams on the use of Marketo, Salesforce, Outreach, and Hightouch.

- Ensure all ABM activities comply with data privacy regulations and internal security policies.

## Requirements:

- 5+ years of experience working with Marketing Automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce).

- A track record of working with Marketing and Sales teams to deploy successful ABM campaigns.

- Strong analytical skills, data-driven orientation, and attention to detail.

- Solid communication and collaboration skills.

- Strong knowledge of HTML, CSS, JavaScript, and email design best practices.

- Experience working across MarTech platforms such as Mutiny, Outreach, Marketo, Contentful, or similar tools.

## Preferred Qualifications:

- Experience with Hightouch or a similar CDP.

- Adobe Marketo Engage certification and basic SQL skills.

## Skills

### Required
- Marketo
- Salesforce
- HTML
- CSS
- JavaScript
- Demandbase
- Hightouch
- Outreach

### Nice to have
- Adobe Marketo Engage certification
- SQL

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Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/airwallex/d2157a58-a089-4033-93a7-76af2200b100?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)