# GTM Product Marketing Manager, Data 360

**Company**: Salesforce
**Location**: Atlanta, Georgia
**Experience**: senior
**Job type**: full-time
**Salary**: $117,400 - $177,600 annually
**Category**: Marketing
**Industry**: Technology

**Apply**: https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Georgia---Atlanta/Product-Marketing-Manager_JR366111?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_d05bf670-a8e

## Description

Salesforce is seeking a GTM Product Marketing Manager, Data 360 to help execute and scale the go-to-market strategy for Salesforce's Data 360 portfolio.

In this role, you'll help sellers and customers see Data 360 as the foundation that makes every agent, app, and AI experience smarter.

**Responsibilities:**

- Go-to-Market Execution: Serve as the Data 360 GTM expert across product, marketing, sales, pricing/packaging, and operations.

- Context-Powered AI Storytelling: Articulate how unified customer profiles, identity resolution, real-time activation, unstructured data and RAG, Zero Copy connectivity, and trusted governance ground and elevate AI agents and applications.

- Consumption Model Enablement: Understand and communicate the Data 360 consumption model, helping sellers and customers navigate pricing, value realization, and Flex Credit opportunities.

- Sales Plays: Create, launch, and manage quarterly sales plays aligned to product priorities, market opportunities, and field needs, driving measurable pipeline growth.

- AI-Powered Enablement: Design and build AI-powered enablement tools, including custom Slackbot skills and agent workflows.

- Adoption Acceleration: Partner to drive Data 360 adoption across the field.

- Cross-Functional Collaboration: Partner across Corporate Strategy, Core Product Marketing, Product Management, Product Enablement, Sales Program Management, Strategic Events, and cross-cloud GTM teams to ensure alignment and flawless execution.

- Product Expertise: Maintain a working grasp of Data 360's architecture, capabilities, and roadmap to inform enablement and messaging.

- Enablement Programs & Presentations: Build and deliver training materials, FAQs, talk tracks, demo guides, and high-impact presentations that empower technical and non-technical sellers alike.

- Field Readiness: Partner with global go-to-market and distribution leaders to drive readiness and pipeline acceleration across all selling teams.

- Content Development: Develop and maintain repeatable GTM assets, including sales plays, messaging frameworks, competitor-focused content, and demo libraries, aligned to launch and campaign rhythms.

- Cross-Cloud Alignment: Act as the Data 360 subject matter expert across Salesforce clouds (Sales, Service, Marketing, Commerce, etc.) to ensure unified value messaging and solution positioning.

- Pace and Adaptability: Thrive in a fast-paced, dynamic environment, staying comfortable with ambiguity while maintaining clarity, precision, and executional excellence.

**Requirements:**

- Experience: 3–5+ years in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles within B2B SaaS or enterprise technology.

- Product Knowledge: Working understanding of data platforms (CDP, data management, integration, or analytics) and enterprise AI, and how data powers AI outcomes.

- Technical Fluency: Ability to translate technical capabilities into clear business value for varied audiences.

- Collaboration: Proven ability to partner with Core Product Marketers, Product Managers, and cross-functional stakeholders to align launches, messaging, and roadmap priorities.

- Sales Partnership: Experience working with Sales Leadership, Account Executives, and Sales Programs to turn GTM strategy into field-ready execution.

- Enablement Expertise: Success developing sales plays, enablement programs, and training materials that drive adoption and measurable pipeline impact.

- Communication: Strong presentation and storytelling skills, with the ability to deliver persuasive, executive-ready content.

- Pricing Acumen: Familiarity with consumption-based pricing and skill in simplifying complex pricing into customer-centric value narratives.

- Analytical Rigor: Data-driven mindset, using insights to inform GTM strategy, measure success, and refine programs.

- Project Management: Organized and effective at managing multiple priorities and timelines.

- Influence: Collaborative, with the ability to drive alignment across global and cross-functional teams.

**Benefits:**

- Time off programs

- Medical, dental, vision

- Mental health support

- Paid parental leave

- Life and disability insurance

- 401(k)

- Employee stock purchasing program

The typical base salary range for this position is $117,400 - $177,600 annually.

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## Skills

### Required
- Product Marketing
- Solution Engineering
- Sales
- Go-To-Market
- Data Platforms
- Enterprise AI
- Technical Fluency
- Collaboration
- Sales Partnership
- Enablement Expertise
- Communication
- Pricing Acumen
- Analytical Rigor
- Project Management
- Influence

### Nice to have
- Sales Experience
- Data & AI Familiarity
- Agent-Building & Prompt Design
- AI Tooling Fluency
- Consulting Mindset
- Cross-Functional Empathy
- Positive Energy

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Source: [Apply at salesforce.wd12.myworkdayjobs.com](https://salesforce.wd12.myworkdayjobs.com/en-US/External_Career_Site/job/Georgia---Atlanta/Product-Marketing-Manager_JR366111?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)