# Senior Manager, Consumer Voice and Needs

**Company**: Target
**Location**: Minneapolis, MN
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $95,000.00 - $171,000.00
**Category**: Research
**Industry**: Retail

**Apply**: https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Insights-Manager---Consumer-Voice---Needs_R0000452929?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/senior-manager-consumer-voice-and-needs-cfd8a9c4-258/

## Description

We are seeking a Senior Manager, Consumer Voice and Needs to join our Enterprise Insights team. As a champion for our current and future guests, you will inspire the organization to act in their best interest and help partners build consumer-centric strategies and activations.

The pay range for this role is $95,000.00 - $171,000.00, based on several factors including labor markets, education, work experience, and certifications.

**Core Responsibilities**

- Build and evolve Target's enterprise shopping needs framework, establishing foundational perspectives on consumer need states, jobs-to-be-done, and behavioral drivers.

- Develop understanding of all consumer and guest frameworks across Enterprise Insights and identify which frameworks should be consistently leveraged.

- Identify emerging opportunities and unmet consumer needs by connecting signals across research, guest feedback, social listening, competitive intelligence, macro trends, life stages, and other external sources.

- Lead strategic research and deep dives using qualitative and quantitative methodologies to uncover how and why consumer needs, motivations, and shopping behaviors are changing.

- Turn complex consumer behavior into clear, compelling narratives that build empathy, reveal implications, and inspire action.

- Advance Target's consumer understanding capabilities by bringing forward emerging research approaches, behavioral science perspectives, and external best practices.

**About You**

- Minimum of 6 years of experience in Consumer Insights, Market Research, Customer Experience, or a related field.

- Strong qualitative and quantitative research skills with the ability to synthesize multiple data sources into strategic insights.

- Proven ability to connect disparate signals, recognize patterns, and translate findings into strategic implications and opportunities.

- Strong storytelling, communication, and influence skills, including experience engaging cross-functional partners and senior leaders.

- Ability to navigate ambiguity and create structure, particularly when developing new frameworks, approaches, or capabilities.

- Deep curiosity about people, culture, and human behavior, with a passion for bringing the consumer perspective into business decisions.

**Benefits**

Target offers eligible team members and their dependents comprehensive health benefits and programs, including medical, vision, dental, life insurance, and more. Other benefits include 401(k), employee discount, short-term disability, long-term disability, paid sick leave, paid national holidays, and paid vacation.

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## Skills

### Required
- Consumer Insights
- Market Research
- Customer Experience
- Qualitative and Quantitative Research
- Strategic Implications
- Storytelling
- Communication
- Influence Skills

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Source: [Apply at target.wd5.myworkdayjobs.com](https://target.wd5.myworkdayjobs.com/en-US/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/Sr-Insights-Manager---Consumer-Voice---Needs_R0000452929?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)