# Marketing Manager

**Company**: FWD Group
**Location**: Hong Kong
**Experience**: mid
**Job type**: full-time
**Category**: Marketing
**Industry**: Insurance

**Apply**: https://fwd.wd3.myworkdayjobs.com/en-US/FWDcareersite/job/Hong-Kong---FWD-Tower/Assistant-Manager-Senior-Officer--Portfolio-Management--Digital-Engagement-and-Retention-_JR-0028068?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/marketing-manager-cf126e02-a30/

## Description

We are seeking a Marketing Manager to plan and execute customer engagement journeys through customer behavior analysis, including cross-sell and retention campaigns and promotions.

Responsibilities:

- Plan and execute customer engagement journeys through customer behavior analysis, including cross-sell and retention campaigns and promotions.

- Manage leads generation and follow-up, including handling application drop-off lists and identifying qualified leads to enhance cross-sell opportunities.

- Coordinate and manage agencies for the development of marketing materials (e.g. eDM, SMS, website banners and social ads).

- Communicate marketing plans and coordinate input, feedback and approvals from key stakeholders and contributors.

- Oversee and ensure timely execution of all marketing materials, including managing the end-to-end approval process.

- Champion a culture of customer segmentation, A/B testing, optimization and predictive modelling, working with cross-functional teams to develop our testing strategy and share best practices.

- Continuously optimize campaign and promotion effectiveness by tracking, analyzing and reporting on sales and marketing communications performance.

- Drive collaboration across business units to support growth and improve overall commercial outcomes.

The Person:

- Bachelor’s degree in marketing, Communications, e-commerce or a related discipline preferred.

- Minimum 3–5 years’ experience in CRM, customer loyalty, engagement or campaign management, ideally within financial services.

- Hands-on experience with marketing automation tools (e.g. Salesforce Marketing Cloud).

- Strong analytical skills with extensive A/B testing and cohort analysis experience.

- Up-to-date knowledge of digital marketing trends and performance measurement best practices.

- Knowledge of analytic tools (e.g. Google Analytics and Tableau) is an advantage.

- Independent, proactive, collaborative, creative and detail-oriented, with a strong sense of ownership.

Benefits:

- 5-day work

- 20-22 days annual leaves

- Excellent learning & development opportunities

- Attractive package

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## Skills

### Required
- marketing automation
- customer behavior analysis
- A/B testing
- cohort analysis
- Google Analytics
- Tableau
- Salesforce Marketing Cloud

### Nice to have
- digital marketing
- performance measurement
- analytic tools

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Source: [Apply at fwd.wd3.myworkdayjobs.com](https://fwd.wd3.myworkdayjobs.com/en-US/FWDcareersite/job/Hong-Kong---FWD-Tower/Assistant-Manager-Senior-Officer--Portfolio-Management--Digital-Engagement-and-Retention-_JR-0028068?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)