# Senior Lifecycle Marketing Manager

**Company**: Jobber
**Location**: Toronto, Ontario
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $99,540 - $163,530 per year
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.ashbyhq.com/jobber/51c6e37d-4a48-40ea-997f-00f2baae38b7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ce74818c-f5f

## Description

We’re looking for a Senior Lifecycle Marketing Manager to join our Marketing team at Jobber. As a Senior Lifecycle Marketing Manager, you will be responsible for orchestrating our ideal customer experience, owning and driving strategies for acquiring, activating, retaining, and expanding users on all platforms.

Responsibilities:

- Own the Leads portfolio end to end: strategy, programs, and metrics for nurturing leads into trials and converting trials into paying customers.

- Own and extend Jobber’s AI-enriched lead journeys using enrichment and orchestration tooling.

- Connect the lead experience to the trial experience to provide a continuous, personalized journey.

- Run a test-and-learn program to optimize lead-to-trial and trial-to-paid metrics.

- Lead the acquisition pod and collaborate with outbound and demand generation partners.

- Build and configure journeys, write emails, and set up automation.

- Set the bar for the Lifecycle team and bring outside insights to improve practices.

Requirements:

- Deep experience owning lead nurture and trial-to-paid conversion programs at a SaaS company.

- Hands-on experience using AI tools to enrich customer data and personalize communications.

- Test-and-learn posture to AI and experimentation with new tooling.

- Experience leading integrated acquisition efforts across outbound, demand generation, product, and sales.

- Strong understanding of metrics behind nurture and conversion.

- Autonomy and ability to prioritize and inform manager of progress.

What you can expect from Jobber:

- Competitive salary ($99,540 - $163,530 per year).

- Extended health benefits package with fully paid premiums.

- Matching in RRSP, TFSA, or FHSA.

- Stock options.

- Dedicated Talent Development team and access to coaching, learning, and leadership programs.

## Skills

### Required
- AI tools
- customer data enrichment
- personalization
- lead nurture
- trial-to-paid conversion
- SaaS
- marketing automation

---

Source: [Apply at jobs.ashbyhq.com](https://jobs.ashbyhq.com/jobber/51c6e37d-4a48-40ea-997f-00f2baae38b7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)