# Senior Director, Franchise Media

**Company**: Electronic Arts
**Location**: Redwood City, California
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $215,900 - $327,900 USD
**Category**: Marketing
**Industry**: Technology
**Ticker**: EA
**Wikidata**: https://www.wikidata.org/wiki/Q173941

**Apply**: https://jobs.ea.com/en_US/careers/JobDetail/Senior-Director-Franchise-Media/214921?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_cd1ca697-92d

## Description

Electronic Arts is seeking a Senior Director of Franchise Media to join the EA Growth Marketing Organization, reporting to the VP, Growth Marketing. This role involves leading a modern media organization, transforming how the company generates and captures demand through an integrated media system.

Responsibilities:

- Advance EA's media approach, delivering scalable and profitable Net Bookings growth

- Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives

- Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition

- Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities

- Lead a team of performance-oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms

- Champion performance culture, building in experimentation and agility into media's investment approach

- Change agent for advertising partner roadmaps to better meet business demands

Requirements:

- 15+ years' experience in brand and performance media, with a proven track record managing investment across PC, console, and mobile ecosystems

- 10+ years of experience in a leadership role, with demonstrated success managing wide spans of control and navigating complex, matrixed global organizations

- Experience managing large-scale AAA game media budgets

- In-depth understanding of Media Measurements and Media Ecosystems

- Exceptional ownership, accountability, and a proven ability to build ways of working to solve complex business needs

- BA/BS Degree in marketing/finance or equivalent quantitative field

This job is for you if:

- You want to lead a data-driven marketing organization

- You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking

- You have a business owner's mindset, are accountable for performance, and are passionate about creating growth for EA's portfolio of games

The compensation package includes:

- Salary range: $215,900 - $327,900 USD (for California locations)

- Benefits including paid time off, sick time, company holidays, medical/dental/vision insurance, life insurance, disability insurance, and 401(k)

## Skills

### Required
- brand and performance media
- leadership
- media measurements
- marketing
- finance
- data-driven marketing

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Source: [Apply at jobs.ea.com](https://jobs.ea.com/en_US/careers/JobDetail/Senior-Director-Franchise-Media/214921?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)