# Director, Thought Leader Engagement

**Company**: Pfizer
**Location**: New York City, New York
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $176,600.00 to $294,300.00
**Category**: Healthcare
**Industry**: Healthcare

**Apply**: https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---New-York-City/Director--Thought-Leader-Engagement--TLEL-_4965402-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/job/director-thought-leader-engagement-ccf2c870-326/

## Description

The Director, Thought Leader Engagement (TLEL) is responsible for partnering with marketeers to develop and execute a best-in-class, compliant engagement strategy with national and regional Thought Leaders / Opinion Leaders (OLs) to advance Pfizer's legitimate business objectives across the Gastroenterology (GI) franchise.

This role serves as the primary commercial liaison to identify OLs, creating consistent and high-quality One Pfizer experiences while gathering insights that inform brand, franchise, and customer engagement strategies.

**Key Responsibilities**

**Thought Leader Engagement & Strategy**

- Partner with marketeers to develop and execute a strategic OL engagement plan aligned to brand and GI franchise objectives.

- Support and inform OL engagement strategy development, and execute approved engagement plans in alignment with cross-functional owners.

- Map the OL community to identify new/emerging OLs based on brand strategies.

- Map connections and relationships within the Gastroenterology OL community to inform potential engagement strategies and channels.

- Support the development and execution of individualized OL engagement approaches.

- Establish, maintain, and strengthen long-term relationships with national and regional Thought Leaders / Opinion Leaders.

- Serve as the primary commercial point of contact for assigned OLs, ensuring a consistent and coordinated Pfizer presence.

- Deliver a One Pfizer experience by aligning engagement activities across functions.

- Identify ways to advance and expand engagement with OLs through innovative initiatives, including digital and novel engagement models.

**Insight Generation & Application**

- Lead insight gathering to support Gastroenterology brand and other Pfizer objectives through 1:1 engagements and small group meetings.

- Capture, synthesize, and share insights on OL expertise and experience, brand perceptions, treatment patterns, unmet needs, and market dynamics that are capable of being turned into actionable commercial recommendations.

- Maintain consistent documentation of insights to support longitudinal understanding of relationships, enable knowledge sharing, and inform future engagement.

- Inform the development and execution of HCP and customer engagement strategies.

**Cross-Functional Collaboration**

- Partner closely with Marketing, Medical Affairs, Sales, Market Access, and other internal stakeholders to align OL engagement with broader commercial and medical plans.

- Support brand and franchise planning through OL insights and strategic input.

- Collaborate with global and regional colleagues, as appropriate, to align engagement approaches.

**Congress, Meetings & Engagement Metrics**

- Support Marketing and Medical in developing OL engagement approaches for national and regional congresses and meetings through insights, including recommendations and coordination.

- Plan and coordinate OL interactions at meetings in partnership with brand teams.

- Establish and track engagement metrics, including post-engagement evaluations and performance against objectives.

- Maintain up-to-date OL lists and track engagement activity.

**Compliance & Governance**

- Ensure all OL engagements are conducted in accordance with company policies and compliance standards.

- Partner with marketing project owner, legal, and compliance teams to ensure consistent and appropriate engagement practices.

**Basic Qualifications**

- Bachelor's degree required; advanced degree preferred.

- Approximately 8–10+ years of experience in the pharmaceutical, biotechnology, medical device, or related healthcare industries.

- Experience in commercial, medical affairs, marketing, sales leadership, strategy, or customer engagement roles.

- Proven ability to build and maintain strong, collaborative relationships with external Thought Leaders and internal stakeholders.

- Demonstrated success working in a cross-functional, matrixed environment with influence-based leadership.

- Strong analytical capabilities with the ability to translate customer insights into actionable strategies.

- Excellent communication, facilitation, and presentation skills.

- Ability to travel approximately 50%, including evenings and weekends as required.

**Preferred Qualifications**

- Gastroenterology experience.

- Experience designing and executing Thought Leader or Opinion Leader engagement programs.

- Science or clinical background.

**Benefits**

- Comprehensive and generous benefits and programs to help colleagues lead healthy lives and support each of life's moments.

- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.

- Paid vacation, holiday and personal days.

- Paid caregiver/parental and medical leave.

- Health benefits, including medical, prescription drug, dental and vision coverage.

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## Skills

### Required
- Strategic thinking
- Business acumen
- Analytical capabilities
- Communication skills
- Collaboration
- Influence without authority

### Nice to have
- Gastroenterology experience
- Experience designing and executing Thought Leader or Opinion Leader engagement programs
- Science or clinical background

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Source: [Apply at pfizer.wd1.myworkdayjobs.com](https://pfizer.wd1.myworkdayjobs.com/en-US/PfizerCareers/job/United-States---New-York---New-York-City/Director--Thought-Leader-Engagement--TLEL-_4965402-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)
