# Senior Manager, Growth Marketing (New Ventures)

**Company**: Pomelo Care
**Location**: United States
**Work arrangement**: remote
**Experience**: senior
**Job type**: full-time
**Salary**: $130,000-$150,000
**Category**: Marketing
**Industry**: Healthcare

**Apply**: https://job-boards.greenhouse.io/pomelocare/jobs/6167545004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_ccdf35c5-d9f

## Description

## About the Role:

Drive new patient growth by building, testing, and scaling offline and partner channels from the ground up, including Podcast, Radio, Linear & Connected TV (CTV), Direct Mail, and Affiliate Partnerships.

### Responsibilities:

- Partner with the Head of Growth to set full-funnel DTC growth strategy spanning new patient acquisition and lifecycle marketing.

- Own acquisition channels and drive the day-to-day execution of the DTC growth strategy across offline and partner channels including podcast, radio, TV, direct mail, and affiliates.

- Build a high-velocity testing and optimization engine from the ground up - create ads, run iterative tests, and synthesize data and qualitative insights to drive fast and efficient learning.

- Manage and optimize the acquisition marketing budget, balancing new patient acquisition targets with CAC efficiency.

- Lead and manage key agency relationships and external partners, holding them accountable for delivering strong results and performance improvements.

- Partner with Product to identify friction points and optimize end to end funnel CVR.

- Collaborate with Clinical and Operations teams to ensure marketing builds patient trust and play a key role in meeting high patient satisfaction goals.

### Who you are:

- 3-5 years of experience in DTC growth marketing with deep hands-on experience acquisition marketing; experience in retention marketing is a huge plus.

- Experience in a 0-1 growth environment , testing, iterating, and scaling channels from scratch.

- Demonstrable experience owning and operating offline channels and partnerships (podcast, radio, TV, direct mail, and/or affiliates).

- A hands-on builder who thrives in ambiguity, moves quickly from idea to test, and balances brand building with short-term performance needs.

- Strong balance of ‘right brain’ and ‘left brain’ , you enjoy balancing creative ideation with data-driven decision making.

- Excellent analytical skills, with experience in forecasting, financial modeling, and data analysis to derive insights and drive decision making.

- Exceptional written and verbal communication skills, with the ability to translate data into actionable insights and drive alignment across cross-functional and external partners.

### Bonus Points:

- Experience in women’s health or another high-trust/regulated industry.

- Comfort stepping into content creation when needed.

### Why you should join our team:

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it.

### Benefits and Perks:

- Comprehensive Health, Dental, and Vision coverage for employees and their families.

- High deductible Health Plans with Health Savings Account (HSA) options.

- Flexible Spending Account (FSA).

- Equity grant participation.

- 401(k) program.

- Competitive vacation policy.

- 16 weeks paid parental leave.

- Fully remote work flexibility (within the US).

### Compensation:

The expected base salary range offered for this role is $130,000-$150,000. This role is also eligible for equity, giving you an ownership stake in Pomelo’s mission. Actual compensation may vary based on relevant experience, skills, competencies, and certifications.

## Skills

### Required
- DTC growth marketing
- acquisition marketing
- retention marketing
- offline channels
- partnerships
- data analysis
- forecasting
- financial modeling

### Nice to have
- women's health
- high-trust/regulated industry
- content creation

---

Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/pomelocare/jobs/6167545004?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)