# Marketing Intern - Connected Services

**Company**: Ford Motor Company of Canada, Limited
**Location**: Oakville, ON
**Work arrangement**: hybrid
**Job type**: internship
**Salary**: $22.25 - $30.12 (Undergraduate), $31.72 - $34.89 (Graduate)
**Category**: Marketing
**Industry**: Automotive

**Apply**: https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/73168?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_cc9ffa29-6b0

## Description

Ford Motor Company of Canada, Limited is seeking a Marketing Intern for its Connected Services team. As a Marketing Intern, you will have the opportunity to work on exciting projects and contribute to the company's marketing efforts.

The primary responsibilities for this position include:

- Assisting in reviewing and updating Connected Services dealer materials

- Supporting the in-dealership connected services coaching program

- Monitoring, analyzing, and reporting on key performance indicators (KPIs) such as app activation rates, feature usage, and conversions

- Developing an internal data reporting communication strategy

- Attending marketing events and observing customer/dealer engagement with connected services products

- Conducting market research and competitive analysis on tech and automotive subscription services to identify emerging trends and opportunities in the Canadian market

- Working closely with cross-functional partners, including US counterparts, Vehicle Line Marketing, Field Operations, and the Customer Care team to ensure a seamless customer journey

- Supporting the launch of new training events and materials

Additionally, you will be responsible for:

- Assisting in drafting, editing, and proofreading various marketing materials, including CRM emails, in-app messages, website copy, press releases, and internal stakeholder communications

- Supporting the creation of engaging visual content by gathering and organizing images, videos, and graphics for campaigns

- Liaising with the Xerox creative team in managing creative assets adaptation

- Helping update and maintain content on the FMCDealer website

- Participating in content brainstorming sessions to develop fresh ideas and messaging strategies

- Conducting market research on competitors, industry trends, and target audience demographics

- Organizing and maintaining digital asset libraries (e.g., photos, videos, brand guidelines)

- Collaborating with cross-functional teams to ensure consistent messaging across all channels

- Identifying best practices and emerging communication strategies

**Qualifications:**

- Undergraduate or Graduate Business degree (B.Comm, BBA, or MBA) in progress

- Demonstrated communication, interpersonal, and analytical skills

- Ability to deliver assignments with a value-add mindset

- Proficiency in Microsoft Excel, Word, and PowerPoint

- Automotive work and previous work experience considered an asset

- Ability to work independently and manage time effectively

**Pay Range:** For Undergraduate students, the expected hourly pay range for this position is $22.25 - $30.12 For Graduate students, the expected hourly pay range for this position is $31.72 - $34.89

## Skills

### Required
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Communication
- Interpersonal skills
- Analytical skills

### Nice to have
- Automotive work experience
- Previous work experience

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Source: [Apply at efds.fa.em5.oraclecloud.com](https://efds.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/73168?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)