# Senior Manager, Social Content & Communities

**Company**: RBC
**Location**: Toronto, Ontario
**Experience**: senior
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://rbc.wd3.myworkdayjobs.com/en-US/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Senior-Manager--Social-Content---Communities_R-0000191803-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_cc1c3ffa-6bb

## Description

RBC Enterprise Social Media is seeking an experienced Senior Manager, Social Content & Communities to lead the social media presence of RBC Direct Investing. The successful candidate will own organic social content and community building end-to-end for this portfolio, shaping how RBC brings its value proposition to life.

**Responsibilities:**

- Own the organic social strategy across all key channels, including LinkedIn, Meta, TikTok, X, Reddit, and emerging platforms

- Translate complex financial and investment concepts into accessible, platform-first content

- Manage digital communities within strict regulatory and compliance frameworks

- Develop, plan, and execute direct investing content across platforms in close partnership with the creative team and agency partners

- Oversee day-to-day engagement, comment moderation, and active community building across Reddit and other applicable social channels

- Build strong, trusted relationships with internal stakeholders, media agencies, and platform partners

- Partner with the customer contact centre, business operations, and service teams to route and resolve client and community inquiries and platform feedback originating on social media

- Ensure all copy, creative assets, disclosures, and community responses strictly adhere to financial industry regulations, brand guidelines, and risk standards

- Define KPIs and track channel metrics, including reach, engagement, conversion, and share of voice

- Deliver recurring ROI reports to leadership and partner teams that turn data into clear recommendations

**Requirements:**

- University bachelor's degree

- 7+ years of experience in content strategy and execution, with proven success managing large-scale budgets, multiple business partners, and agencies

- 3+ years of direct supervisory experience mentoring and managing reports

- Knowledge of Facebook Ads Manager, TikTok Ads, Reddit, Snapchat, Pinterest, LinkedIn Ads, and third-party planning and analytics tools

- Polished presentation skills

**What's in it for you?**

- Comprehensive Total Rewards Program, including bonuses and flexible benefits

- Competitive compensation, commissions, and stock where applicable

- Leaders who support your development through coaching and managing opportunities

- World-class training program in financial services

- Flexible work/life balance options

- Opportunities to take on progressively greater accountabilities

- Opportunities to build close relationships with stakeholders and business partners

## Skills

### Required
- Content Creation
- Content Management
- Content Marketing
- Digital Marketing
- Marketing
- Social Media Marketing
- Facebook Ads Manager
- TikTok Ads
- Reddit
- Snapchat
- Pinterest
- LinkedIn Ads

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Source: [Apply at rbc.wd3.myworkdayjobs.com](https://rbc.wd3.myworkdayjobs.com/en-US/RBCGLOBAL1/job/TORONTO-Ontario-Canada/Senior-Manager--Social-Content---Communities_R-0000191803-1?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)