# Solutions Marketing Manager, Emerging Industries

**Company**: Anthropic
**Location**: San Francisco, CA
**Work arrangement**: hybrid
**Experience**: senior
**Job type**: full-time
**Salary**: $320,000-$320,000 USD
**Category**: Sales
**Industry**: Technology
**Wikidata**: https://www.wikidata.org/wiki/Q116758847

**Apply**: https://job-boards.greenhouse.io/anthropic/jobs/5463888008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_cbe54f3d-348

## Description

We're looking for a Solutions Marketing Manager to bring Claude to market across emerging industries and newer customer segments. You’ll drive the strategic positioning and go-to-market approach for Claude for organisations ranging from small businesses to ecommerce to retailers, manufacturers, and energy companies.

Working at the intersection of sales, product, and marketing, you'll develop segment-specific solutions that showcase Claude's transformative potential for industry-specific applications across our product portfolio.

## Key Responsibilities

- Develop and execute solutions marketing strategy across priority industries and customer segments

- Craft differentiated positioning and messaging for industries and their sub-sectors

- Lead go-to-market for industry product and solution launches

- Partner with field marketing and sales leaders to build industry points of view, use cases, and programs

- Build persona-based solutions for specific types of users across industries

- Adapt industry and persona narratives for different customer segments

- Partner with the alliances team on joint go-to-market with industry partners

- Work with communications, social, and content teams on executive thought leadership, customer stories, and speaking opportunities

- Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives

- Report on channel and campaign effectiveness

## Minimum Qualifications

- Direct experience marketing software products across multiple industries or customer segments

- Familiar with developing solutions for technical and business buyers

- Track record of building solutions that expand deal sizes and accelerate sales cycles

- Quick learner who can absorb context on new industries and regulatory considerations

- Strategic and tactical operator with strong written and verbal communication skills

- Thrive in a 0-to-1 environment with cross-functional collaboration

- Passionate about AI’s potential to transform industries with a focus on responsible deployment

## Preferred Qualifications

- 8+ years of B2B product marketing or solutions marketing experience

- Demonstrated success in creating vertical-specific solutions for operationally intensive or regulated industries

- Possess certifications or deep knowledge in cloud platforms, enterprise architecture

- Experience marketing AI/ML products or emerging technology to enterprise buyers

- Track record of building marketing programs from scratch at a growth-stage company

## Skills

### Required
- solutions marketing
- AI
- cloud platforms
- enterprise architecture
- marketing strategy
- sales
- product marketing

### Nice to have
- AI/ML products
- emerging technology
- vertical-specific solutions

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/anthropic/jobs/5463888008?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)