# Senior Marketing Manager, Employer Brand (R5385)

**Company**: Shield AI
**Location**: Washington, DC
**Work arrangement**: onsite
**Experience**: senior
**Job type**: full-time
**Salary**: USD 120,000-190,000 per-year-salary
**Category**: Marketing
**Industry**: Technology

**Apply**: https://jobs.lever.co/shieldai/82c0eafa-17e7-47ec-812d-a2be34358184?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_cb8201a4-d29

## Description

Shield AI is seeking a Senior Marketing Manager, Employer Brand to lead the strategy, development, and execution of its global employer brand marketing efforts.

This is a high-impact, individual contributor role responsible for shaping how Shield AI attracts, engages, and converts top-tier talent across technical and mission-critical domains.

The successful candidate will own the employer brand marketing strategy end-to-end,from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement.

**Employer Brand Strategy & Positioning**

- Lead and evolve Shield AI's employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions.

- Define target talent segments and craft differentiated messaging aligned to mission, product, and impact.

- Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities.

**Social & Channel Strategy**

- Define and lead Shield AI's global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments.

- Own the end-to-end social ecosystem,including channel positioning, content strategy, editorial planning, publishing, and performance optimization.

- Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent.

**Campaigns, Content & Channels**

- Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels.

- Own content strategy across the candidate journey,from awareness through conversion,including careers site, social media, and campaign assets.

**Analytics, Insights & Optimization**

- Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns.

- Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion.

**Cross-Functional Leadership & Influence**

- Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative.

- Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy.

**Programs & Operations**

- Manage employer brand marketing budgets and external partners where applicable.

- Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey.

**Required Qualifications**

- Bachelor's degree in marketing, Communications, or a related field.

- 8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing.

- Proven track record of developing and executing marketing strategies that drive measurable results.

- Strong analytical skills with experience using data to inform strategy and optimize performance.

- Deep understanding of digital channels, social platforms, and content strategy.

**Preferred Qualifications**

- Experience in high-growth technology, AI, robotics, defense, or mission-driven environments.

- Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics).

- Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives.

- Exceptional cross-functional leadership and influencing skills in matrixed organizations.

- Experience building employer brand measurement frameworks and running multi-channel campaigns.

- MBA or advanced degree a plus.

## Skills

### Required
- marketing strategy
- employer brand
- talent marketing
- digital marketing
- analytical skills
- data analysis
- content strategy
- social media

### Nice to have
- high-growth technology
- AI
- robotics
- defense
- mission-driven environments
- technical talent marketing
- storytelling
- cross-functional leadership
- influencing skills
- employer brand measurement frameworks
- multi-channel campaigns

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Source: [Apply at jobs.lever.co](https://jobs.lever.co/shieldai/82c0eafa-17e7-47ec-812d-a2be34358184?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)