# Head of Product Marketing

**Company**: Float
**Location**: Toronto, ON
**Work arrangement**: hybrid
**Experience**: executive
**Job type**: full-time
**Category**: Marketing
**Industry**: Finance

**Apply**: https://jobs.ashbyhq.com/float/66203868-beba-4833-8831-aa6271b7a7d7?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_cb1e4196-242

## Description

We are seeking a Head of Product Marketing to lead the function responsible for helping customers understand, adopt, and get more value from Float's growing multi-product platform across the full customer journey.

The successful candidate will report to the SVP GTM Strategy & Marketing and lead a team spanning product marketing, lifecycle marketing, and customer marketing, with a mandate that spans acquisition, launch support, product adoption, and usage.

Key responsibilities include:

- Refining Float's positioning and messaging to clearly land the multi-product platform story across target audiences and ongoing launches.

- Building pre- and post-sale programs that improve product adoption and help customers realize more value across the customer journey.

- Partnering with Product on launches, readiness, and activation to ensure new products and features translate into customer understanding and usage.

- Equipping Sales, Customer Success, and Marketing with messaging, playbooks, collateral, and activation tools that improve field effectiveness and adoption outcomes.

- Building customer programs such as advocacy and advisory motions that strengthen product adoption and the broader commercial flywheel.

- Using data, experimentation, and customer insight to evolve positioning, lifecycle strategy, and adoption programs over time.

- Leading and developing a high-performing team with high standards for ownership, clarity, speed, and modern AI-enabled workflows.

Requirements:

- 8+ years of relevant experience across product marketing, customer marketing, lifecycle, enablement, monetization, or adjacent growth work in B2B SaaS, fintech, or transaction-based businesses, with meaningful leadership scope.

- Direct ownership of measurable outcomes such as acquisition, adoption, expansion, retention, competitive performance, enablement uptake, or other commercial metrics.

- Strong product marketing craft across positioning, messaging, launches, enablement, and customer/field activation, with evidence that your work changed behavior or results.

- Experience building systems, not just campaigns, including pre-sale and post-sale motions that helped internal teams and customers understand what to do next.

- Data fluency and experimentation discipline with comfort using analytics, research, and operating judgment to refine strategy over time.

- Practical AI workflow integration with examples of using AI to accelerate research, synthesis, experimentation, or content iteration while keeping judgment human-led.

- Leadership and cross-functional credibility with a track record of coaching teams, aligning stakeholders, and raising the quality bar around you.

Benefits include:

- Competitive compensation, equity options, and benefits.

- Hybrid work model – based in Toronto with in-office days for connection and collaboration.

- Catered team lunches every Tuesday, Wednesday, and Thursday.

- Dog-friendly office.

- High-trust, high-performance culture.

## Skills

### Required
- product marketing
- customer marketing
- lifecycle marketing
- data analysis
- experimentation
- AI workflow integration
- leadership
- cross-functional credibility

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