# Regional Content Operations Lead

**Company**: Diageo
**Location**: Mexico City
**Experience**: senior
**Job type**: full-time
**Category**: Marketing

**Apply**: https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Mexico-City-Mexico/Content-Operations-Lead_JR1129643?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_caeac45a-4c5

## Description

Diageo is seeking a Regional Content Operations Lead to manage content demand and delivery for assigned categories across markets.

The Regional Content Operations Lead will be the day-to-day link between market and brand teams and the agency delivery team, reviewing briefs, challenging low-value requests, maximising reuse, choosing the right delivery route and ensuring assets are delivered on time and ready for approval, storage and reuse.

Key accountabilities:

- Manage content demand and delivery for assigned categories, with a primary focus on adapting GBT assets for market use.

- Review and clarify briefs from markets and brand teams, challenging unclear, duplicated or low-value asks and improving briefing quality over time.

- Check for reuse before production and decide the most efficient route: reuse, GBT asset adaptation, Pencil/AI production, agency production or new-to-world only where truly needed.

- Translate market needs into clear agency briefs, including assets, formats, mandatories, timelines, approval needs, delivery route and creative direction.

- Guide the agency on workflows, templates, production approach and adaptation requirements, reviewing outputs where needed to ensure they are fit for purpose.

- Track status, risks and missing inputs through the Planning & Briefing Platform, escalating issues and ensuring final assets are ready for approval, storage, tagging and reuse.

The ideal candidate will have:

- 6+ years of experience in content delivery, creative operations, marketing operations, agency account management, brand management, production or regional marketing.

- Strong in-house or creative agency background, with the ability to understand briefs, judge outputs, provide clear feedback and bridge brand teams and agency partners.

- Strong understanding of content briefing, reuse, adaptation, production workflows, approval requirements and market delivery needs.

- Good working knowledge of AI-enabled production, Pencil or similar tools, DAM/Libraries and content planning platforms.

- Ability to manage multiple briefs, deadlines, stakeholders and agency workflows at the same time.

- Detail-oriented and confident challenging weak briefs or unnecessary new creation, with focus on speed, reuse, cost efficiency, quality and market service.

## Skills

### Required
- content delivery
- creative operations
- marketing operations
- agency account management
- brand management
- production
- regional marketing
- AI-enabled production
- Pencil
- DAM/Libraries
- content planning platforms
- project management

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Source: [Apply at diageo.wd3.myworkdayjobs.com](https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Mexico-City-Mexico/Content-Operations-Lead_JR1129643?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)