# Product Manager, Product Analytics & Experimentation

**Company**: TEGNA Inc.
**Location**: Tysons, Virginia
**Experience**: mid
**Job type**: full-time
**Category**: Product Management
**Industry**: Technology

**Apply**: https://job-boards.greenhouse.io/tegnainc/jobs/5239335007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_cad1b23d-761

## Description

## Job Summary

We're looking for a Product Manager, Product Analytics & Experimentation to help TEGNA measure, learn from, and continuously improve our digital products.

## Responsibilities

As a Product Manager, Product Analytics & Experimentation, you will:

- Partner with Product Managers across TEGNA's Consumer Products organization to define success metrics, measure product performance, identify opportunities, and support experimentation initiatives.

- Help evolve TEGNA's analytics and experimentation capabilities by establishing best practices for instrumentation, dashboard development, experimentation, and product analysis.

- Support product teams throughout the product lifecycle by helping define measurement plans, analyze product performance, and communicate actionable insights that improve customer outcomes.

## Key Activities

- Product Analytics: Partner with Product Managers to define success metrics, develop dashboards, analyze customer behavior, and identify opportunities to improve product performance.

- Analytics Enablement: Develop dashboards, reports, and reusable measurement frameworks that make product performance visible and actionable across the organization.

- Instrumentation: Partner with Product Managers and Engineering to define analytics requirements, document event tracking, validate instrumentation, and improve the consistency and quality of product data.

- Product Analysis: Analyze product performance, feature adoption, customer journeys, conversion funnels, engagement trends, and experiment results to generate actionable recommendations.

- Experimentation: Support the design, execution, and measurement of A/B tests and feature rollouts, partnering with product teams to validate hypotheses and measure customer impact.

- Communications: Present dashboards, findings, experiment results, and recommendations to product teams and stakeholders through clear written and verbal communication.

## Requirements

- 2-5 years of experience in Product Analytics, Digital Analytics, Product Management, Business Analysis, or a related field

- Strong analytical and problem-solving skills

- Experience partnering with Product Managers and Engineering teams

- Excellent written and verbal communication skills

- Strong planning, prioritization, and organizational skills

- Comfortable collaborating across Product, Design, Engineering, QA, Data, and Editorial teams

- Data-informed decision maker with experience measuring product outcomes

- Curious, collaborative, and eager to learn

- Strong sense of ownership and accountability

- Comfortable working in fast-paced, iterative environments

## Nice to Have

- Experience working with digital product analytics platforms such as Amplitude or Google Analytics

- Experience supporting A/B testing, experimentation, feature flagging, or progressive delivery using LaunchDarkly or similar platforms

- Strong understanding of product metrics including adoption, engagement, retention, conversion, funnels, and customer behavior analysis

- Experience partnering with Engineering to define or validate analytics instrumentation

- Ability to translate business questions into meaningful product insights

- Strong understanding of agile software development and how analytics supports continuous product improvement

- Experience with SQL, visualization tools, or business intelligence platforms is a plus

- Experience with digital media, publishing, consumer products, or content platforms is desirable

## Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.

## Skills

### Required
- product analytics
- experimentation
- data analysis
- communication
- collaboration

### Nice to have
- Amplitude
- Google Analytics
- LaunchDarkly
- SQL
- visualization tools
- business intelligence platforms

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Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/tegnainc/jobs/5239335007?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)