# (Junior) Regional Marketing Manager

**Company**: Red Bull
**Location**: Essen, Nordrhein-Westfalen
**Experience**: entry
**Job type**: full-time
**Category**: Marketing
**Industry**: Beverages

**Apply**: https://jobs.redbull.com/de-de/junior-regional-marketing-manager-essen-ref34114o?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply
**Canonical**: https://yubhub.co/jobs/job_cab96a54-c4c

## Description

As a (Junior) Regional Marketing Manager at Red Bull, you will support the Senior Field Marketing Manager in establishing a regional face of the brand in a way that is relevant to consumers, aligned with global and national strategies and priorities.

**Key Responsibilities:**

- Strategic development and advancement of relevant playgrounds in the West region, focusing on the Essen metropolitan area

- Qualitative implementation of 3rd party events, activations, and Red Bull projects in target groups

- Proactive approach to ensure positive consumer experiences with the brand

- Regular reporting and analysis of projects to improve future initiatives

- Management of budgets and identification of cost-saving opportunities

- Coordination with existing tools, such as our fleet and warehouses, and other operational processes

- Collaboration with other brands, organizations, and networks to achieve positive synergies

- Support for cross-departmental work and creation of synergies with relevant counterparts

**Student Marketeer Program:**

- Responsibility for the Student Marketeer program in the West region, specifically in the Essen metropolitan area

- Steering and controlling marketing activities on campus

- Focus on brand awareness on campus

- Setting clear regional goals and communicating them to the Student Marketeer team

- Ensuring national strategies are implemented at relevant universities in your region

**Regional Business Plan:**

- Support for the annual business plan for your region

- Collaboration with cross-functional teams to gather relevant goals for the upcoming year

- Consumer and market environment knowledge to create, implement, and control local field marketing ideas

**Personal Responsibility:**

- Definition of annual goals for each Student Marketeer and continuous monitoring

- Selection and training of suitable Student Marketers

- Ongoing coaching to ensure the Student Marketeer team represents and communicates the brand effectively

**Requirements:**

- Completed university studies

- Fluent in German and English, both written and spoken

- Identification with the Red Bull brand and its values

- Initial professional experience and/or diverse practical experience in marketing

- Interest in sports, fitness, gaming, lifestyle, and social media

- Strategic thinking and hands-on mentality

- Excellent communication and networking skills

- Strong planning, budgeting, and project management skills, as well as analytical abilities

- Digital native with knowledge of digital tools and proximity to young target groups

- Ability to handle multiple tasks simultaneously and work in cross-functional teams

- Familiarity with the region and willingness to travel

## Skills

### Required
- strategic thinking
- marketing experience
- communication skills
- project management
- analytical skills
- digital literacy

### Nice to have
- event planning
- budget management
- team leadership
- social media expertise

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Source: [Apply at jobs.redbull.com](https://jobs.redbull.com/de-de/junior-regional-marketing-manager-essen-ref34114o?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)