# Senior Manager, Digital and Data Solutions **Company**: Chanel **Experience**: senior **Job type**: full-time **Category**: IT **Industry**: Luxury **Apply**: https://cc.wd3.myworkdayjobs.com/en-US/ChanelCareers/job/Hong-Kong-SAR/Senior-Manager---Digital-and-Data-Solutions_JOBREQ00116257?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_caa3a205-c13 ## Description The Senior Manager, Digital and Data Solutions is a senior leadership role within the HKMO Technology & Digital Solutions team, overarching both Digital Solutions activities and Data functions. This role serves as the strategic bridge between the three HKMO business divisions and the digital & data capabilities that power client intelligence, activation, and omnichannel experiences. The Senior Manager is accountable for shaping, owning and evolving the HKMO Digital & Data operating model, ensuring the right balance between local market capabilities, regional services, and regional/global platforms. **Impact You Can Create In The Role:** - Strategic Leadership & Business Partnership - Act as the key contact point for the General Managers of the three business divisions on all matters related to end-to-end digital and data strategy. - Translate business ambitions into a coherent digital and data roadmap, ensuring alignment across divisions and with regional / global directives. - Present strategic recommendations, performance insights, and transformation progress to senior stakeholders and HKMO ELC. - Identify and prioritize digital and data opportunities that drive client engagement, operational efficiency, revenue growth, and ultimate client experience. - Operating Model, Governance & Value Realisation - Own the development and evolution of the HKMO Digital & Data operating model, ensuring the right balance between local market capabilities, regional services, and regional/global platforms. - Define future capability roadmaps and succession plans across Digital, Data and Solutions functions to support sustainable business growth. - Govern the Digital & Data portfolio, ensuring investment decisions are prioritized based on business value, strategic alignment and measurable outcomes. - Partner with Finance and business stakeholders to define business cases, monitor delivery progress and track value realisation. - Data Strategy & Transformation - Sponsor the Data Transformation program for HKMO, defining the vision, framework, governance, and success metrics. - Partner with and support the Data Analytics Manager to deliver actionable data intelligence and analytics services to all three business divisions and One House perspectives. - Champion the overall skill-up of the organization in data literacy, fostering a culture where data-informed decision-making is embedded at every level. - Ensure robust data governance, quality standards, and compliance with local data privacy regulations. - Data Governance & Trusted Data Enablement - Drive data governance maturity, stewardship adoption and trusted data frameworks to support a One-House view of clients, products and business performance. - Sponsor initiatives that improve data quality, accessibility and self-service analytics, enabling faster and more confident business decision-making. - Digital Activation & Client Engagement - Oversee the Digital Activation Manager’s activities around Salesforce Marketing Cloud (SFMC), ensuring seamless integration from client data capture through to analytics and client activation. - Ensure the digital activation strategy connects the dots across CRM, marketing automation, and personalized client journeys. - Drive continuous improvement of activation use cases, segmentation models, and campaign performance measurement. - Digital Products & Channel Development - Guide the Digital Solutions Manager in the development and management of digital products, with a strong focus on the expansion of new messaging channels, notably WhatsApp and WeChat experiences. - Establish product management disciplines across Digital Solutions, including product vision, lifecycle management, user adoption and value measurement. - Ensure a consistent omnichannel experience across retail, CRM, clienteling and digital touchpoints, fully matching the needs and expectations of Hong Kong and Macau clients and retail frontline teams. - Oversee product backlog prioritization, release planning and iterative delivery in collaboration with internal and external partners. - Technology & Architecture - Leverage the Digital Technology & Architecture Manager as the technical arm of the team, bridging business solution analysis and team requirements with technical solutioning. - Facilitate collaboration between the local technology function and the Regional Digital Solutions team to ensure architectural consistency, scalability, and best-practice adoption. - Evaluate emerging technologies and platforms, recommending adoption where they deliver measurable business value. - AI, Automation & Emerging Technologies - Identify, evaluate and sponsor AI, automation and emerging technology opportunities that enhance client experience, employee productivity and business decision-making. - Promote responsible adoption of AI solutions aligned with Chanel governance, Responsible AI and architecture principles. - Multimedia, Digital Assets & Retail Support - Oversee the Multimedia Streaming & Production Manager in the management of Digital Assets Management (DAM) and multimedia production workflows. - Ensure digital assets and streaming capabilities effectively support boutique and retail staff in their daily operations and client interactions. - Drive innovation in how digital content is produced, managed, and distributed across retail touchpoints. - Regional / Global Influence & Strategic Partnerships - Represent HKMO in regional and global Digital & Data communities, influencing future platform evolution, capability roadmaps and best-practice adoption. - Act as the HKMO sponsor for adoption of regional and global Digital, Data and Client Activation initiatives. - Manage strategic technology and agency partnerships, ensuring delivery quality, innovation and cost effectiveness. - Drive vendor performance management and long-term capability development to strengthen execution excellence and external partner value. **You are Energised by** - Successful delivery of the HKMO digital and data strategy roadmap milestones - Data transformation program adoption and organizational data literacy improvement - Adoption and satisfaction metrics for new digital channels (WhatsApp, WeChat) - Team engagement, retention, and development progress - Stakeholder satisfaction across the three business divisions **What You Will Bring** - Minimum 10 years of progressive experience in digital solutions, data analytics, or digital transformation roles, with at least 4-5 years in a people management capacity leading multidisciplinary teams. - Proven track record of defining and executing digital and data strategies in a retail, luxury, or consumer-facing environment (preferred). - Hands-on experience with CRM and marketing automation platforms (Salesforce Marketing Cloud strongly preferred). - Experience driving messaging channel strategies (WhatsApp Business API, WeChat Official Accounts / Mini Programs) is a strong advantage. - Familiarity with data governance frameworks, analytics platforms, and digital asset management systems. - Experience collaborating with regional or global matrix organizations. **Other Skills & Competencies:** - Strategic Thinking: Ability to see the big picture, connect business objectives to digital and data initiatives, and articulate a compelling vision. - Stakeholder Management: Excellent executive communication skills; ability to influence and advise General Managers and senior leadership. - People Leadership: Proven ability to coach, develop, and motivate teams across diverse functional areas; strong situational leadership. - Data Acumen: Strong understanding of data analytics, data-driven decision-making, and how to foster data literacy across an organization. - Digital Product Mindset: Comfortable with agile delivery, product thinking, and user-centric design principles. - Technical Fluency: Ability to engage credibly in technology and architecture discussions without necessarily being a developer; can bridge business and technology conversations. - Change Management: Experience sponsoring transformation programs and driving organizational change. - Communication: Fluent in English; proficiency in Cantonese and/or Mandarin is highly desirable given the HKMO context. ## Skills ### Required - digital solutions - data analytics - digital transformation - people management - CRM - marketing automation - Salesforce Marketing Cloud - data governance - analytics platforms - digital asset management - strategic thinking - stakeholder management - people leadership - data acumen - digital product mindset - technical fluency - change management ### Nice to have - WhatsApp Business API - WeChat Official Accounts / Mini Programs - Cantonese - Mandarin --- Source: [Apply at cc.wd3.myworkdayjobs.com](https://cc.wd3.myworkdayjobs.com/en-US/ChanelCareers/job/Hong-Kong-SAR/Senior-Manager---Digital-and-Data-Solutions_JOBREQ00116257?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)