# Senior Manager, Lifecycle Marketing **Company**: Toast **Location**: Remote- CAN **Work arrangement**: remote **Experience**: senior **Job type**: full-time **Salary**: $123,000-$197,000 USD **Category**: Marketing **Industry**: Technology **Apply**: https://job-boards.greenhouse.io/toast/jobs/8259736?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply **Canonical**: https://yubhub.co/jobs/job_ca9fc884-993 ## Description Toast is seeking a Senior Manager, Lifecycle Marketing to build, run and optimize lifecycle programs that drive customer engagement, adoption, retention, expansion and cross-sell growth. The ideal candidate is a hands-on lifecycle marketer with strong marketing automation skills and a track record of launching personalized, behavior-based journeys that move business metrics. **Responsibilities:** - Lifecycle Journey Management: Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell. - Design customer journeys that align messaging, offers, channels and timing to customer needs and business priorities. - Translate key lifecycle moments and customer signals into triggers, segments and journey logic. - Launch segmented, behavior-based programs that improve engagement, product usage, retention and revenue growth. - Work with Product Marketing, Customer Success, Sales, Revenue Operations and Analytics to plan, launch and measure programs. **Cross-Sell Programs:** - Run lifecycle-driven cross-sell programs end to end, including audience selection, journey build, campaign execution, testing and performance optimization. - Build cross-sell audiences and journeys using customer behavior, product usage, firmographic data, lifecycle stage and propensity signals. - Coordinate with Sales and Customer Success on cross-sell handoff points, enablement materials and follow-up processes. - Execute integrated campaigns that support both self-serve and sales-assisted expansion motions. - Track and report cross-sell impact on pipeline, bookings, conversion, attach rate, engagement and incremental revenue. **AI-Enabled Lifecycle Marketing:** - Implement AI-powered workflows, automation and personalization across lifecycle programs. - Pilot and scale AI use cases in campaign build, segmentation, content creation, journey orchestration and testing. - Apply predictive analytics and customer signals to personalize messaging, channel selection, product recommendations and cross-sell offers. - Work with Global Analytics, Product and Marketing Operations to put propensity scores, next-best-action logic and automated insights into live journeys. **Optimization:** - Maintain lifecycle dashboards and reporting tied to engagement, adoption, retention, expansion and revenue. - Run the test-and-learn roadmap across journey design, messaging, segmentation, channel mix, timing, personalization and offers. - Analyze campaign and journey performance and act on opportunities to optimize and scale. - Share lifecycle insights and recommendations with marketing, product, sales and customer success teams. **Requirements:** - 10+ years of experience in lifecycle marketing, customer marketing, growth marketing, CRM marketing, marketing automation or related roles. - 2+ years of experience managing people or leading lifecycle, CRM or marketing automation programs. - Hands-on experience running cross-sell, expansion, upsell or customer growth programs with measurable results. - Strong technical skills in marketing automation, journey orchestration, segmentation, campaign operations and personalization. - Advanced, hands-on proficiency in Marketo or a similar platform. - Experience building complex automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic and dynamic content. - Solid understanding of customer lifecycle management, retention, adoption, engagement, renewal support and expansion motions. - Experience using data to build audiences, measure performance and optimize campaigns. - Familiarity with CRM, CDP, product analytics, web analytics and data warehouse environments such as Salesforce, Snowflake, BigQuery or similar. - Experience applying AI, predictive analytics, personalization or experimentation in marketing programs. **Preferred Qualifications:** - Experience in B2B SaaS, technology, or fintech. - Experience supporting product-led, sales-led or hybrid go-to-market motions. - Knowledge of customer segmentation, propensity modeling, lead scoring, product usage signals, customer health scoring and revenue attribution. - Experience with AI-enabled marketing tools, generative AI workflows, decisioning engines or predictive recommendation models. - Working knowledge of SQL, no-code data tools or modern data stack concepts. - Strong understanding of privacy, consent, deliverability and compliance requirements for customer communications. - Bachelor's degree in marketing, business, analytics or a related field, or equivalent practical experience. ## Skills ### Required - lifecycle marketing - marketing automation - customer marketing - growth marketing - CRM marketing - Marketo - journey orchestration - segmentation - campaign operations - personalization - predictive analytics - AI ### Nice to have - B2B SaaS - technology - fintech - product-led - sales-led - hybrid go-to-market - customer segmentation - propensity modeling - lead scoring - product usage signals - customer health scoring - revenue attribution - AI-enabled marketing tools - generative AI workflows - decisioning engines - predictive recommendation models - SQL - no-code data tools - modern data stack concepts --- Source: [Apply at job-boards.greenhouse.io](https://job-boards.greenhouse.io/toast/jobs/8259736?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply)